Retail Science and Systemization with Amy DeFauw, Katsch Boutique
I am so excited to be joined today by my friend Amy DeFauw, who is a multi-state multi-storeowner and has a wealth of experience as the CEO and owner of Katsch Boutique.
Today we’re talking all about retail art vs retail science — retail art being the love of the product, customers and marketing as opposed to retail science, i.e. the numbers, inventory management, financing and metrics. And we dive into what it takes to make the retail science side of your business come to life, allowing those numbers and spreadsheets to really speak to you.
Amy shares her approach to growing and managing multiple locations and a successful team, the lessons she learned along the way and how she cut out the overwhelm by systemizing her business!
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 19, 2023 Do you love the details of Retail Science and Systemization? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Marketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what’s actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on… Read more: #809: How to Win with Ads in the New Algorithm Era
In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront.
JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.
Never grow alone. Join the community that gets it.
Retail Science and Systemization with Amy DeFauw, Katsch Boutique
I am so excited to be joined today by my friend Amy DeFauw, who is a multi-state multi-storeowner and has a wealth of experience as the CEO and owner of Katsch Boutique.
Today we’re talking all about retail art vs retail science — retail art being the love of the product, customers and marketing as opposed to retail science, i.e. the numbers, inventory management, financing and metrics. And we dive into what it takes to make the retail science side of your business come to life, allowing those numbers and spreadsheets to really speak to you.
Amy shares her approach to growing and managing multiple locations and a successful team, the lessons she learned along the way and how she cut out the overwhelm by systemizing her business!
Resources Featured In This Episode:
>>Retail Science and Systemization – LISTEN NOW ON iTunes <<
>>Retail Science and Systemization– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn in Retail Science and Systemization with Amy DeFauw
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: September 19, 2023
Do you love the details of Retail Science and Systemization? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
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JOIN THE LARGEST & MOST TRUSTED BOUTIQUE RETAIL COMMUNITY IN THE WORLD.
Never grow alone. Join the community that gets it.