So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
Today we are talking about the 7 must-know financial tips for boutique owners. These critical financial skills are the key to longevity and growth in business.
Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more
A huge part of the western culture and fashion is about the good ole days. Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of “the olden times” flood the ears of younger generations, and vintage clothing will never go out of style. Classic pieces are a staple that all women should include in their closets, but that’s easier said than done. I get asked
Summer is officially here and with that brings fun times, tan lines and a lot of memories! It also brings about more social gatherings. So, in turn, it’s your chance to rock those fun summer trends and since friends don’t let friends leave the house without great accessories I want to shed light on some of my favorite must have summer pieces. In the summer, I think it is better
There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s
So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’ In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And
Today we are talking about the 7 must-know financial tips for boutique owners. These critical financial skills are the key to longevity and growth in business.
Here’s the scenario… You’ve hired a great employee. She’s always on time, does everything you ask, never complains and makes all the customers happy. You slowly build a relationship with her and begin to hand over more and more responsibilities. Because of the nature of her job, she meets your customers, sees your brands and works on your email list. Then one day, the boutique across town offers her more
A huge part of the western culture and fashion is about the good ole days. Worn-out spurs decorate houses, grandma’s dated recipes regularly make the menu for dinners, stories of “the olden times” flood the ears of younger generations, and vintage clothing will never go out of style. Classic pieces are a staple that all women should include in their closets, but that’s easier said than done. I get asked
Summer is officially here and with that brings fun times, tan lines and a lot of memories! It also brings about more social gatherings. So, in turn, it’s your chance to rock those fun summer trends and since friends don’t let friends leave the house without great accessories I want to shed light on some of my favorite must have summer pieces. In the summer, I think it is better
There are some names who become synonymous with a style, a genre, a feeling or a moment in time. Well this Texas boutique has securely established itself as a leader and an icon among western fashion – Texas Femme, Southern Vogue. We wanted to hear the story behind Wild Bleu and it’s undeniable attraction for so many. Wild Bleu was originally founded by Tierney and Leslie Wells-Hale, who is still
Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it’s like to date someone before you marry them? You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more. The same is true in retail. It’s rare that someone buys the first time they meet you, so it’s up to YOU to warm
“Authenticity is hella sexy.” You know those quotes we all download to share again on Instagram and Facebook? That quote has somehow become my favorite one even though I’ve only used it once. I have no idea why, it’s not like I use the word sexy a whole lot – but I think it’s just a great reminder of what being REAL is all about. When we first get started
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
Boutique Holiday Promotions for the entire year. Learn how to promote your boutique business all year long. Each year as January rolls around, we get excited about mapping out the year ahead. Everything from the goals, plans and ideas, right down to the plan of action and editorial calendar. Each new year is a new opportunity to evaluate past performance and layout a fresh marketing perspective. For many businesses, it’s
