Do you ever wake up in the middle of the night with fears and worries about your business? Well, you’re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we’re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and boutique owner, Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.
Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.
>>Text Message Marketing Mastery– LISTEN NOW ON iTunes <<
>>Text Message Marketing Mastery– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Text Message Marketing Mastery with Jane Kasper
- What is changing in the world of text marketing.
- How to track text messaging.
- What has changed in the laws and regulations with text messaging.
- The number one thing that holds up text messaging campaign buildouts.
- Best practices for text messaging campaigns.
- What gated products are and how they affect text messaging.
- The easiest ways to grow your list within the regulations.
Resources Featured In This Episode:
- Jane Kasper Cochrane: Website | Facebook
- How to Master Email and Text Marketing
- Glow Group Tutorials
- Rural Haze Boutique: Website | Facebook | Instagram
- Save the Date: Boutique Summit 2023
Favorite Quotes from Jane Kasper
“We don’t like to use the term ‘attribution’—we like to use the word ‘affiliation.’” – Jane Kasper [6:55]
“The easiest way to grow your list is through your pop-up.” – Jane Kasper [22:50]
“Know your audience and do your research.” – Jane Kasper [24:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper ? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: 3 CEO Shifts for Working Moms
How do you build a business while raising a family without feeling like you’re failing at one or the other? For many working moms and boutique owners, the pressure to balance motherhood and entrepreneurship can feel overwhelming. The truth is, the idea of perfect “balance” doesn’t really exist. Instead, it’s about understanding the season you’re… Read more: Five Minute Friday: 3 CEO Shifts for Working Moms - Custom Packaging: What I’ve Learned After Seeing It All in a 3PL
Guest Blog from Senderoo Custom packaging is one of the most common topics brands ask us about and for good reason. Everyone wants their products to feel special when they arrive at a customer’s door. As a boutique 3PL, we see all types of packaging come through our warehouse. Beautiful, well-thought-out packaging that works brilliantly… Read more: Custom Packaging: What I’ve Learned After Seeing It All in a 3PL - #802: The Financial Foundations Every Retailer Needs to Get RightNumbers do not have to be the part of business you avoid. Ashley is joined by Christyne Gray of She Profits Now, for a practical & helpful conversation on the money side of running a Boutique – bookkeeping, cash flow, inventory planning, and tax preparation for boutique owners. They unpack the financial basics every retailer… Read more: #802: The Financial Foundations Every Retailer Needs to Get Right
