Today we’re talking trends! I want to give you a sneak peek at the latest Boutique Hub Trend Report and talk through the trends we’re currently seeing for fall/winter and holiday, as well as what will carry into and what you can expect to see next in the new year.
I highlight some of the biggest trends in women’s apparel, accessories and home décor — from colors and patterns to textures and metals to cuts and styles — so that you can not only work them into your inventory but also capitalize on them in your marketing and merchandising. So be sure to take notes!
If you’re a Hub member, you can download our Trend Reports anytime from your Hub membership dashboard, which directly link to brands carrying the featured trends. If you want to see actual products associated with any given trend, we’ve built boards for you, highlighted brands and linked up products as well.
Resources Featured In This Episode:
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson:Â Instagram
- 2024 Boutique Boss Planner
- Holiday Marketing Masterclass
- Pink Friday
- Boutique Summit 2024
- The Boutique Hub Membership
- Boutique Hub Black
- Hubventory.com
>>Trend Report – LISTEN NOW ON iTunes <<
>>Trend Report – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
What You’ll Learn About in the Trend Report
- In-depth look at trends for fall/winter 2023
- Holiday trends 2023
- How to incorporate current trends into your store
- The Boutique Hub downloadable trend report
- Current trends that will carry into the new year
- What to expect in the first quarter of 2024
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: October 24, 2023
Do you love the details of Trend Report: What’s Hot for Fall/Winter and What’s Up Next in 2024? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- #809: How to Win with Ads in the New Algorithm EraMarketing has completely changed—and most boutique owners are still using strategies that no longer work. Ashley Alderson sits down with Zoe Spencer, one of the lead coaches inside Boutique Hub Black, to break down what’s actually driving growth right now—from content and ads to SEO and website strategy. This conversation pulls back the curtain on… Read more: #809: How to Win with Ads in the New Algorithm Era
- Five Minute Friday (Couch Conversations): What is a Boutique?
In this Couch Conversation, Ashley and Sara dive into the heart behind boutique businesses — what sets them apart, why they still matter in today’s world, and how boutique owners can confidently respond to the doubt and noise around them. - Stop Going Live for Views. Start Going Live for Revenue.
You know that feeling… you go live, the views are high, the comments are rolling—and then you check your sales and they don’t match the energy. It’s frustrating, but it’s also the reality most boutique owners face. The truth? Views don’t build your business—revenue does. The boutiques that consistently sell out aren’t going live for attention. They’re going live with a plan. From a strong first 60 seconds to clear calls to action and intentional follow-up, every part of their live is designed to convert—not just entertain. Because live selling isn’t just content… it’s your storefront.