Growing and scaling a business is not easy, and it can be even harder for female entrepreneurs who have been told to hustle hard and grind all day, every day to make their business a success. In today’s episode, I’m joined by Gina DeVee, speaker, author, and founder of the multi-million dollar women’s empowerment company Divine Living, and we’re talking all about how to shift out of the hustle mindset and allow your business to blossom.
Listen in as we break down what it means to allow your vision to become a reality, how to get out of the masculine mindset that tells us that hustling is the only way to succeed, and how to allow ourselves to let things flow and unfold with ease. There are so many great tangible tidbits in this episode, so grab a notebook and pen and get ready to embrace your feminine energy!
>>Why The Hustle Culture Is Not Serving You– LISTEN NOW ON iTunes <<
>>Why The Hustle Culture Is Not Serving You– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Why The Hustle Culture Is Not Serving You
- How we have been brainwashed into going through the motions.
- How to start to get out of the hustle mindset.
- The difference between masculine and feminine energy.
- Habits that can help to shift our mindset.
- How Gina turned her yearly income into her monthly income without the hustle.
Resources Featured In This Episode:
- Gina DeVee: Website | Instagram | Podcast
- The Audacity to Be Queen by Gina DeVee
- Pink Friday
Favorite Quotes from Gina DeVee
“Everything is awkward until it’s elegant.” – Gina DeVee [8:55]
“What is the most pleasurable way for me to make money today?” – Gina DeVee [16:00]
“Don’t make it too difficult.” – Gina DeVee [34:40]

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 23rd, 2022
Do you love the details of Why The Hustle Culture Is Not Serving You? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 2025 Wrapped: The Boutique Hub Community by the Numbers
From thousands of daily conversations to millions of podcast downloads, 2025 was a powerful year for The Boutique Hub community. This recap breaks down the biggest wins, trends, and milestones—and shows how retailers can turn that momentum into a clear plan for an even stronger year ahead. - Sales Tax & Nexus Simplified
Sales tax and nexus can feel like one giant headache — but it doesn’t have to be. If you sell across state lines, even online, you’re expected to collect and remit sales tax based on where your customers live… and those rules change constantly. Understanding when you’ve triggered nexus (and in which states) is the key to staying compliant and avoiding costly penalties. This guide breaks it all down in simple terms, so you can finally feel confident about what you owe, where you owe it, and how to stay ahead of it. - The Ultimate Year-End Checklist for Boutique Owners
We are so excited to be bringing you some tips to make rolling into 2026 the smoothest transition yet! Here you will find our Boutique Owner’s End of the Year Checklist, filled with info on taxes, inventory, and more!


