26 Mar Episode #205: How to Sell Shoes & Build Profitable Vendor Relationships With Sarah Resnick
Sarah Resnick, Representative at Chinese Laundry, shares her vast experience in the wholesale business. Sarah gives us some background information on how she got started in the fashion industry at the age of 15 and what she’s learned in being in the wholesale shoe market. She gives us important tips on how vender/boutique owner relationships are so vital in creating a more profitable business.
3 Key Points:
- Use social media to market your products, Instagram being one of the most effective outlets.
- Having a good relationship with your vendors will benefit you and your business.
- You know your customer, your store, and your products better than anyone else, so trust your instinct.
“If we’re only operating at 30 percent, we’re only going to receive 30 percent.” – Sarah Resnick
“Boutiques will never go away; everyone wants that next door neighbor customer service.” -Sarah Resnick
“The customer experience is the same from the employee to the owner – this is so important.”- Sarah Resnick
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Original Air Date: March 26, 2019
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