In a four-month span, Camey can work with up to 800+ vendors and travel across 8 states by hosting the boutique specific, Ruffles and Rust Expo. She’s seen the good, the bad, and the just plain ugly booths, marketing, and customer service. In this episode, she’s sharing the tips she’s learned along the way to help you step up your game at your next pop up or vendor event!
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ABOUT CAMEY & THE RUFFLES AND RUST EXPO
The Ruffles and Rust Expo started because of a love she had for decorating. Camey started many years ago buying old chairs and repainting them and selling them on Craigslist. Eventually, she opened her own store on historic Rt. 66 in Texas. That’s when she had the idea for a traveling expo.
KEY TAKEAWAYS
- You have got to have a backdrop to separate yourself.
- The more eye-catching your booth is the better.
- People gravitate to the right. That’s where your high-end products go.
- Put your logo on your bags. You want to be memorable.
- Consider discounts for customers who like your social media when they purchase.
SHOW NOTES
06:00 – All about the Ruffles and Rust Expo.
13:50 – Most important tip for boutique’s booth.
17:30 – How much inventory do you take to shows?
20:20 – A common mistake that you won’t believe.
27:05 – When another booth has the same products you do.
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Original Air Date: July 10, 2018
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