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Episode #24: Boutique Hub Birthday: Ask Ashley Anything (Part 1)

The Boutique Hub turns 5 years old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell.  This is part 1 of a 2 part series, so come back next week for more! Our followers on social media and member’s in our groups submitted these questions, and Ashley shares the good, bad and ugly. Joining Ashley is Jessie Jarvis, Project Manager at The Boutique Hub, and she too isn’t holding back!

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Once upon a time, boutiques were elusive creatures that were difficult to find online. That’s when our Founder Ashley Alderson first started The Hub based on her desire to shop boutiques around the world, regardless of her rural location. Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, she longed for a place online she could go to find and shop the boutiques she loved together in one place. What happened next was pretty exciting.

Once launched, Ashley’s formal background in small business development and marketing began to foster a deeper community at the Hub. Ashley noticed that these owners she featured needed a greater voice in fashion, specialized coaching and training, and a central point to connect, collaborate, share tips and find tools to grow their businesses. Today, Ashley passionately leads The Hub and it’s two sides of its platform, while still coaching and mentoring many boutique owners, and being an advocate for small businesses in fashion.

She is a wife, busy momma of 3, jewelry junkie, barrel racer, a cancer survivor, speaker of sarcasm, and heart for those with a dream.


  • Jessie Jarvis snores.
  • Work smarter, not harder.
  • Sometimes business doesn’t go as planned, and that’s okay.
  • #CommunityOverCompetition. EVERY. SINGLE. TIME.
  • Retarget, retarget, retarget!
  • If you want your Instagram to be next level, step up your photography.

07:15 – What sparked the idea for The Boutique Hub.
14:40 – Who’s really Ashley’s favorite employee.
15:50 – Three things that have an impact on sales.
18:50 – The Golden Rule.
25:44 – Less than 500 likes on Facebook, you should run ads!
30:50 – Stepping up your Instagram game.
34:50 – Biggest, simplest to correct, mistake business owners make.

Join the Hub for more trainings, information, and connections.

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson to suggest topics for the podcast and let us know what you thought about this episode!

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Ashley Alderson on Instagram

Original Air Date: July 25, 2018
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