25 Sep Episode #34: How to Buy Direct in LA, with Fashion Buyer, Jacqueline Holmes.
Buying smarter means understanding your product lifecycle and getting the best quality and pricing for what you’re bringing in. Going to LA on a regular basis isn’t ideal, because well… life. That’s where a buyer like Jacqueline comes in. Jacqueline has been on both sides of the aisle as a boutique owner and buyer. In this episode, we talk misconceptions buying in LA, how to build partnerships with vendors and make the most of your buying dollars.
Jacqueline Holmes has 10 years of hard buying experience in the fashion industry. Unlike many other professional buyers, Jacqueline knows the retail AND wholesale side of the industry. She has been a boutique owner in Mississippi for 10 years and has over 30 years of sales experience. She has spent years navigating the LA markets to find the best and most profitable lines and is an industry expert at the major market across the country. She knows what will move on your sales floor for your part of the country and how increasingly important it is to have substantial profit margins. She also assists accounts in various other aspects of the industry such as private labeling, product development and general business consulting.
- Everything happens for a reason, girl. Embrace it.
- Hire someone that will keep you in check… respectfully.
- Positivity attracts positivity.
- The right styling and photography is KEY.
- Buying is a partnership between retailers and vendors.
- Vendors note when you’re difficult to work with. Treat others as you wish to be treated.
- Successful buyers show restraint.
07:20 – Getting started in LA and coming back from failure.
20:45 – How the fashion industry works.
30:30 – Fad V.S. Fashion.
35:50 – Common misconceptions about buying.
49:20 – Spotting the right trends for your demographics.
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Original Air Date: September 25, 2018
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