16 Oct Episode #37: Back to the Basics of Pinterest with Kate Ahl, Simple Pin Media
Pinterest isn’t for short-term strategy, it’s for dreamers. Dreaming what outfit they’ll wear to the rehearsal dinner at their wedding, what house they’ll live in when they have four perfect kids someday, and what cookie recipe they’ll bake for Santa. They are dreaming about what’s to come next in their life.
Pinterest is a long-term strategy that builds your brand and continually puts you in front of potential customers. This amazing conversation will blow you away. Kate Ahl is one of the leading Pinterest experts in the world, get ready.
Kate has a passion for helping bloggers, content creators, and small business owners grow their business using Pinterest. She teaches actionable simple steps that help business owners move forward. She started Simple Pin Media on a whim and a prayer and has built it into a business where she currently manages over 100 clients.
- It might take awhile to find “your tribe” on Pinterest, but it’ll pay off.
- Pinterest is search-based, keywords are everything.
- Use two naturally flowing sentences for your description.
- Make your group board names super specific.
- Redirect sold out items to similar collections or pieces.
- Pin for holidays & special occasions 45 days in advance.
05:50 – The difference between Pinterest and Instagram.
10:35 – Layout of an ideal Pin and naming your boards.
19:20 – Tailwind, tribes, group boards, & connecting to Shopify.
28:35 – Pinterest Analytics.
37:45 – Embedding Pinnable images in blogs.
45:35 – A golden rule for Pinterest.
47:40 – Getting to know Kate and the business.
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Original Air Date: October 16, 2018
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