Is it possible to scale your boutique business using social media alone? CommentSold is a platform that allows retailers the ability to sell using multi-channel and live video commerce, and has helped over 7,000 live sellers connect with their audience and expand their reach. Brandon Kruse is the CEO and Founder of CommentSold, and in this episode we get real and raw about how he took a proven idea made for TV and optimized it for the web, creating a must-have tool for online retailers.
Tune in as we dive into how CommentSold works as a live selling platform, what the most successful stores using CommentSold have in common, and why it’s critical to make it a habit to dig into the data – even when sales are going well. Brandon also shares what CommentSold is working on, including a drop-shipping feature that maintains a brand’s standards and how they are solving for the decline of Facebook.
>>Changing the Live Selling Landscape – LISTEN NOW ON iTunes <<
>> Changing the Live Selling Landscape – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Changing the Live Selling Landscape
- How CommentSold works and how the idea was born.
- The common traits of successful stores using CommentSold.
- What the platform is working on for the future.
- How they are helping to change the lives of retailers.
- The biggest mindset shift Brandon made to scale his business.
- The importance of setting time aside for strategy and visioning.
Favorite Quotes
“I really had to learn the hard way that I am not the target audience.” – Brandon Kruse [6:45]
“Our success is purely based on the success of the retailer.” – Brandon Kruse [9:15]
“Consistency is incredibly important.” – Brandon Kruse [12:30]
“Very few people, if any, have it all together.” – Brandon Kruse [32:45]
Resources Featured In This Episode:
- Brandon Kruse: Website | Instagram
- Discount Divas
- Gilded Pineapple
- How To Harness The Power of Social Selling
- Comment Sold https://try.commentsold.com/partners/the-boutique-hub/
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 5th, 2022
Do you love the details of Changing the Live Selling Landscape? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: The Biggest Buying Mistakes Boutique Owners Make
Buying inventory shouldn’t feel like gambling. Sara Burks shares the questions every boutique owner should ask before placing a wholesale order. From understanding prepacks and sizing to shipping costs, return policies, and merchandising, these simple decisions can determine whether your inventory sells—or sits on the rack collecting dust. You’ll learn: How to evaluate wholesale vendors… Read more: Five Minute Friday: The Biggest Buying Mistakes Boutique Owners Make - The Boutique Hub at MAGIC New York
The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute! - The Boutique Hub at Vegas Fashion WeekThe Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!
