I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub!
Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift line to a full-scale boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.
Today Megan talks about analyzing your business and making the big changes necessary to take it to the next level, as well as her market buying strategies, approach to collections, social media, seasonal promotions and creating life balance (which boils down to having processes in place and a team that you trust).
TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory available this week only on Hubventory.com.
Resources Featured In This Episode:
- Mezoozah: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>How to Analyze and Elevate Your Business – LISTEN NOW ON iTunes <<
>>How to Analyze and Elevate Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From How to Analyze and Elevate Your Business
- Looking at your business analytically and identifying opportunities for growth
- Dialing into your costumer and niche
- Planning collections and seasons
- Content planning and seasonal promotions
- How to approach buying at markets
- What to look for in team members
- Pitfalls to avoid as your business evolves
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 15th, 2023
Do you love the details of Mastering The Mega Boutique? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?
January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store? The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible. - Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that… Read more: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026 - The Boutique Hub at MAGIC Las VegasThe Boutique Hub Team can’t wait to head back to Vegas for the MAGIC Las Vegas – there is more MAGIC than ever to explore this season – we can’t wait to discover it all with you!
