I’m joined for another edition of our special 10 Year Anniversary Series by Megan Randig, the co-owner of Mezoozah Boutique and an early adopter of The Boutique Hub!
Since buying the business with her mom 10 years ago, Megan has expanded Mezoozah from a home and gift line to a full-scale boutique — selling everything from décor and gifts to apparel and accessories to kids, both in-store and online.
Today Megan talks about analyzing your business and making the big changes necessary to take it to the next level, as well as her market buying strategies, approach to collections, social media, seasonal promotions and creating life balance (which boils down to having processes in place and a team that you trust).
TAKE NOTE: It’s Holiday Week on Hubventory! Be sure to check out the special deals and discounts on holiday inventory available this week only on Hubventory.com.
Resources Featured In This Episode:
- Mezoozah: Website | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- The Boutique Hub Membership
- Hubventory.com
>>How to Analyze and Elevate Your Business – LISTEN NOW ON iTunes <<
>>How to Analyze and Elevate Your Business – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From How to Analyze and Elevate Your Business
- Looking at your business analytically and identifying opportunities for growth
- Dialing into your costumer and niche
- Planning collections and seasons
- Content planning and seasonal promotions
- How to approach buying at markets
- What to look for in team members
- Pitfalls to avoid as your business evolves
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 15th, 2023
Do you love the details of Mastering The Mega Boutique? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Boutique Hub to Deliver Retail Education at Mode Market 2026
Mode Market 2026 is raising the bar for dance retailers everywhere. In an exciting new partnership with The Boutique Hub, the February event will now open with a full day of business education designed to help retailers boost sales, sharpen strategy, and build stronger brands. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration blends Mode Market’s industry expertise with The Boutique Hub’s proven track record of empowering independent retailers. From mastering email marketing to optimizing in-store merchandising and turning local wins into online growth, attendees will gain the tools and insights needed to thrive in today’s ever-evolving retail landscape. - What’s Trending in Gift & Home: A Holiday Buying Guide for Independent RetailersDiscover what’s trending in the gift and home industry with this Holiday Buying Guide for Home & Gift Retailers. In partnership with the Reps Are Local Too community, this guide highlights top holiday product trends, buying timelines, and merchandising ideas to help independent retailers plan inventory and maximize profits. Learn when to order, what to stock, and how to connect with local reps to keep your store ahead this season.
- The Boutique Hub at Vegas Fashion WeekThe Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!
