Email is still one of the most effective marketing strategies. In today’s episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that’s not all, tune in to get all the details on how to master email and text marketing.
>> EPISODE 327 – LISTEN NOW ON iTunes <<
>> EPISODE 327 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Main Points in How to Master Email and Text Marketing
- Segmented marketing is so important. People are more likely to buy when you are sending them a shoe in their size and their style!
- Start with cleaning your email list. This will improve your open rate!
- Don’t overuse discount codes. We train our customers. If you give a discount every time they are on the site, they are always going to expect a deal.
Favorite Quotes
“People love to know the business. If not, they would be shopping with Macy’s. But they are shopping with us because of us. -Jane Kasper
“Make sure your emails are between 2-4 sentences.” -Jane Kasper
Jane’s Information:
Instagram: @ruralhaze
Facebook: Rural Haze & Glow Group
Glow Group Pricing:
Special discount for the podcast listeners:
1. $100 off your first month of campaigns
2. 10% off your buildout
Contact the Glow Group team here: Glow Group
Learn more about Hubventory here: https://hubventory.com/
Learn more about 2022 Boutique Boss Planner here: https://retailbootcamp.mykajabi.com/2021%20Planner
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 17th, 2021
Do you love the details of How to Master Email and Text Marketing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent posts:
- What to Do When No One Buys: Pricing, Pitching & Pivoting
What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques. - Top 10 Mistakes Retailers Make (And How Retail Bootcamp Helps You Avoid Them)
Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either. That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place. - Slow Sales? Ask These 5 Why’s Before You PanicIs your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.
