Founded in 2015, Rebel With Cause might be the new kid on the block, but they’ve climbed the ladder of success in record time. Designing women’s boots, handbags and luxury accessories from their offices in Fort Worth, TX, it’s easy to see why the brand has a European meets western charm.
We sat down with Founder and CEO, Ivet Taneva, who has an inspiring vision for Rebel With Cause, and we can’t see where 2017 takes her and the RWC brand!
TBH: Your brand’s style in six words Ivet?
RWC: Affordable quality leather footwear & accessories.
Tell us about how the brand got its start and your unique family history?
Rebel with Cause was born on a family trip to my home country Bulgaria. I noticed how durable and well made their boots and jackets were, while still being affordable. Nobody in Europe has a fast fashion mentality when it comes to shoes, so a durable and beautiful shoe is a go-to for any European woman. My family was involved in the shoe business for years, so I reached out to a couple of manufacturers and the rest of it is history.
It is important to us to be proud of the quality of our products, without compromising fashion and style.
All RWC products are made of natural leather and suede, and limited man made materials. Our soles are handmade and hand-stitched, and we select the highest quality lambskin and calfskin materials. Leather is a naturally sustainable material, so we believe durability of our shoes actually reduces our environmental footprint. We also give 20% of sales to carefully selected local and national charities throughout the year.
Are their certain parts of the country or globe where your brand is far reaching?
Yes – we source materials from all over – Italy, Spain, Turkey, Bulgaria and we also sell worldwide with customers in the US, Poland and Australia.
What are your favorite trends at the moment?
Fringe, fringe, fringe!
How does your brand set itself apart in the market as it launches?
I wanted to build a brand that is different while still meeting a time old need. Fashion is competitive if you stay the same, but if you dare to revolutionize it, you can achieve great things. We have a lot of unique shopping concepts and products to offer in 2017 and we can’t wait to share it with everyone!
What tips do you wish someone would have shared with you as an new entrepreneur?
That feeling you are CRAZY is normal – it means all is working as it should. New ideas are always skeptically received.
What’s been the highlight of your career so far?
Seeing a stranger wearing one of our boots – there is nothing like it.
What’s in your closet? Do you have a go-to style?
My closet is my safe space – I can experiment and put on whatever I like not caring how it will be received. I love neutrals with a pop of color. Lots of ponchos and RWC booties.
What’s been the best marketing decision you’ve made to grow your brand?
Working with bloggers and press to share our brand’s message.
What’s next for your brand? Any big surprises or new designs you’re excited about?
Our TM Unique Personal Shopping Experience. You will feel like a celebrity on a budget! We are also offering national franchising opportunities, for women and men who would like to own a piece of a growing business without the need of an actual storefront. For more about these opportunities contact us at [email protected]
How can boutiques interested in carrying your brand learn more or see your line sheets?
We are proud to be a B2B and B2C brand and we are currently carried by brick to mortar stores and online retailers. Our direct design to fulfillment process allows us to customize wholesale orders in less than four weeks. We work with small boutiques as well as big stores and are committed to quality and creativity. We provide e-file line sheets and portfolio book to everyone who is interested! Email us at [email protected]. We attend both DMC and FIG Apparel Markets, and encourage boutique owners to come check us out!
Ok, now the lightning round! —
Who’s been your brand role models – both in business and in style?
What scares you the most in life or business?
Nothing scares me.
More importantly, dark or milk chocolate?
What’s your favorite season to design for?
Alright Ivet, we can’t wait to show off these boots!! Let’s take a look at your best sellers!
We love that Rebel With Cause is committed to quality and fashion for their customers, and bring a unique, high end quality to the fashion bootie while remain at an attainable price for all! And these booties are hot ya’ll, did we mention that?
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PS – have a unique boutique back story you’d love to share? [email protected]