Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners.
Listen in as Lindsay shares her journey of building a thriving online community, including orchestrating a memorable Disneyland meetup for her customers. She also opens up about the challenges of managing a successful online business and warehouse while relocating across the country for her husband’s education, and her experience establishing her first brick-and-mortar store. Lindsay’s resilience, adaptability, and warmth shine through in this episode, and I’m excited for you to meet her!
Resources Featured In This Episode:
- Lindsay Heyneman: Website | Facebook | Instagram | TikTok
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- Retail Bootcamp
- The Boutique Hub Membership
- Hubventory.com
>>Navigating Change with Grace – LISTEN NOW ON iTunes <<
>>Navigating Change with Grace – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From Navigating Change with Grace
- Why Lindsay started her business.
- How she handled moving while building a business.
- How she built an amazing team.
- The most important processes that have allowed Lettie Boutique to scale.
- How Lindsay built a thriving community.
Favorite Quotes from Lindsay Heyneman
“Personal finance found me. I wasn’t looking for it.” – Lindsay Heyneman [9:50]
“I had never thought of personal finance as a career.” – Lindsay Heyneman [14:25]
“Ultimately, people should own their own implementation.” – Lindsay Heyneman [19:20]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: July 25th, 2023
Do you love the details of Navigating Change with Grace? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- What to Do When No One Buys: Pricing, Pitching & Pivoting
What if sales didn’t have to be about being pushy or intimidating, but instead about solving problems and making life better? Join us as we explore this concept with our guest, Andee Hart, who transformed her corporate sales expertise into a flourishing candle business during the pandemic. Andee’s inspiring journey is a masterclass in differentiation and tenacity, from how she successfully stood out in a crowded market to how she scaled her business to hundreds of boutiques. - Top 10 Mistakes Retailers Make (And How Retail Bootcamp Helps You Avoid Them)
Running a boutique business can be one of the most rewarding—and challenging—adventures. Whether you’re just starting your boutique or you’ve been in business for years, it’s easy to fall into common traps that hold your growth back. The good news? You’re not alone—and you don’t have to figure it out on your own either. That’s where Retail Bootcamp comes in. This proven boutique coaching program is designed to help boutique owners like you grow smarter, more profitably, and with a clear plan in place. - Slow Sales? Ask These 5 Why’s Before You PanicIs your cash flow feeling tight but you’re still not paying yourself? In this episode of Five Minute Friday, Sara breaks down one of the most common retail traps: tying up cash in things that don’t bring you a return. From unnecessary trips to market to unused apps, pretty packaging, and impulse inventory buys, these hidden money leaks could be holding your business (and paycheck!) back.
