Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners.
Listen in as Lindsay shares her journey of building a thriving online community, including orchestrating a memorable Disneyland meetup for her customers. She also opens up about the challenges of managing a successful online business and warehouse while relocating across the country for her husband’s education, and her experience establishing her first brick-and-mortar store. Lindsay’s resilience, adaptability, and warmth shine through in this episode, and I’m excited for you to meet her!
Resources Featured In This Episode:
- Lindsay Heyneman: Website | Facebook | Instagram | TikTok
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- Retail Bootcamp
- The Boutique Hub Membership
- Hubventory.com
>>Navigating Change with Grace – LISTEN NOW ON iTunes <<
>>Navigating Change with Grace – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
What You’ll Learn From Navigating Change with Grace
- Why Lindsay started her business.
- How she handled moving while building a business.
- How she built an amazing team.
- The most important processes that have allowed Lettie Boutique to scale.
- How Lindsay built a thriving community.
Favorite Quotes from Lindsay Heyneman
“Personal finance found me. I wasn’t looking for it.” – Lindsay Heyneman [9:50]
“I had never thought of personal finance as a career.” – Lindsay Heyneman [14:25]
“Ultimately, people should own their own implementation.” – Lindsay Heyneman [19:20]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: July 25th, 2023
Do you love the details of Navigating Change with Grace? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- What to Wear: The Boutique Summit 2025
Can you believe we’re only a couple months away from the Boutique Summit?! If you’re anything like us, you’re already making lists of what you’ll need to bring, including what to wear. - 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)The following content is a sponsored blog post by CommentSold. Live selling is one of the most powerful ways to connect with your audience, build community, and drive real-time revenue. But if you’ve ever felt a pang of panic at the thought of going live… you’re not alone. Whether it’s the fear of being on… Read more: 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)
- How Much Inventory Do You Need to Start a Boutique?Starting a boutique is an exciting venture, but one of the biggest questions new boutique owners face is: how much inventory do I need? The answer isn’t one-size-fits-all, as it depends on your business model, budget, and customer demand. However, having a strategic approach to inventory planning can set you up for success from day one.
