What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners?
Join me as I chat with Jeff Fenn, The Boutique Hub’s Digital Marketing Manager who’s not just known for his terrible Steve Jobs impersonation, but also for the fresh new tools and the Boutique Hub Black dashboard features that were rolled out at the Boutique Summit last month. We’ll be diving into the project’s inception, the goals we sought to achieve with the new dashboard, and the power and importance of SEO. Jeff will also be sharing insights on how to track SEO and what metrics boutiques should be looking for to really leverage the power of organic traffic.
>>Revolutionizing the Boutique Game – LISTEN NOW ON iTunes <<
>>Revolutionizing the Boutique Game – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Revolutionizing the Boutique Game with Jeff Fenn
- What started the new dashboard project.
- The goals we sought to achieve with the new dashboard.
- The power and importance of SEO.
- How to track SEO and what metrics to look for.
- What the new dashboard can do for your business.
Resources Featured In This Episode:
Favorite Quotes from Jeff Fenn and Ashley Alderson
“After you read so many comments like that, if it doesn’t spur you into action, something is wrong with you.” – Jeff Fenn [3:25]
“It’s never about you—it’s always about your customer and your customer’s experience.” – Ashley Alderson [7:20]
“The companies that were really stable were the ones who really put effort into their SEO.” – Jeff Fenn [9:45]

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 11th, 2023
Do you love the details of Revolutionizing the Boutique Game with Jeff Fenn? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck
What’s really keeping your business from growing? It probably isn’t your budget, your competition, or even your experience. It’s the beliefs you’ve accepted as truth. Samantha Conner shares three mindset shifts that separate business owners who stay stuck from those who continue to grow. Learn why waiting until you feel “ready” costs opportunities, how preparation… Read more: Five Minute Friday: 3 Business Beliefs That Are Keeping You Stuck - #819: What 50+ Years in Boutique Retail Can Teach Today’s Store Owners
Can a boutique really survive for more than 50 years? Starting with just three pieces of jewelry in 1970, Linda Winter built Accessories With a Flair and Hair into a unique business that combines apparel, accessories, hair services, wigs, skincare, and personal styling. In this conversation, she shares the mindset that has helped her navigate… Read more: #819: What 50+ Years in Boutique Retail Can Teach Today’s Store Owners - Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales
Want customers to buy more without feeling pushy? When people receive value first—whether it’s a small gift, helpful advice, premium content, or an unexpected surprise—they’re naturally more likely to trust your brand and return the favor. Samantha Conner shares practical ways retailers and wholesale brands can use reciprocity to build stronger customer relationships and increase… Read more: Five Minute Friday: The Psychology Behind Customer Loyalty and Higher Sales


