What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners?
Join me as I chat with Jeff Fenn, The Boutique Hub’s Digital Marketing Manager who’s not just known for his terrible Steve Jobs impersonation, but also for the fresh new tools and the Boutique Hub Black dashboard features that were rolled out at the Boutique Summit last month. We’ll be diving into the project’s inception, the goals we sought to achieve with the new dashboard, and the power and importance of SEO. Jeff will also be sharing insights on how to track SEO and what metrics boutiques should be looking for to really leverage the power of organic traffic.
>>Revolutionizing the Boutique Game – LISTEN NOW ON iTunes <<
>>Revolutionizing the Boutique Game – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Revolutionizing the Boutique Game with Jeff Fenn
- What started the new dashboard project.
- The goals we sought to achieve with the new dashboard.
- The power and importance of SEO.
- How to track SEO and what metrics to look for.
- What the new dashboard can do for your business.
Resources Featured In This Episode:
Favorite Quotes from Jeff Fenn and Ashley Alderson
“After you read so many comments like that, if it doesn’t spur you into action, something is wrong with you.” – Jeff Fenn [3:25]
“It’s never about you—it’s always about your customer and your customer’s experience.” – Ashley Alderson [7:20]
“The companies that were really stable were the ones who really put effort into their SEO.” – Jeff Fenn [9:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: April 11th, 2023
Do you love the details of Revolutionizing the Boutique Game with Jeff Fenn? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Where Do Boutiques Get Their Clothes? A Beginner’s Guide to Wholesale Buying
Where do boutiques get their clothes? From wholesale vendors, trade shows, and online buying platforms built specifically for retailers. This beginner’s guide breaks down exactly how wholesale works, where to find vendors, and how to start buying inventory the smart way. - The Boutique Hub at the Dallas March Apparel MarketIt’s almost Dallas Market time and we are counting down the days. The Hub team is heading back to market and we cannot wait to see you in person. We know those days fly by fast, so we’ve rounded up our full schedule to make it easy for you to plan ahead, swing by, and connect with us while you’re there.
- Feeling Behind Already? Why February Is the Perfect Time to Reset Your Boutique PlansFeeling behind on your boutique goals already? February is actually the smartest time to reset your plans. With real sales data in hand and spring ahead, this is your chance to refine—not restart—your strategy. Here’s how to create a focused 90-day boutique business reset and build momentum before Q2.
