What is a better way to celebrate a 10-year business anniversary than to burn your whole membership to the ground and re-build it from the ground up? How about launching a brand new dashboard and new tools that will change the boutique game for so many owners?
Join me as I chat with Jeff Fenn, The Boutique Hub’s Digital Marketing Manager who’s not just known for his terrible Steve Jobs impersonation, but also for the fresh new tools and the Boutique Hub Black dashboard features that were rolled out at the Boutique Summit last month. We’ll be diving into the project’s inception, the goals we sought to achieve with the new dashboard, and the power and importance of SEO. Jeff will also be sharing insights on how to track SEO and what metrics boutiques should be looking for to really leverage the power of organic traffic.
Watch the interview on YouTube:
What You’ll Learn From Revolutionizing the Boutique Game with Jeff Fenn
- What started the new dashboard project.
- The goals we sought to achieve with the new dashboard.
- The power and importance of SEO.
- How to track SEO and what metrics to look for.
- What the new dashboard can do for your business.
Resources Featured In This Episode:
Favorite Quotes from Jenn Fenn and Ashley Alderson
“After you read so many comments like that, if it doesn’t spur you into action, something is wrong with you.” – Jeff Fenn [3:25]
“It’s never about you—it’s always about your customer and your customer’s experience.” – Ashley Alderson [7:20]
“The companies that were really stable were the ones who really put effort into their SEO.” – Jeff Fenn [9:45]
Join the Hub for more training, information, and connections.
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Original Air Date: April 11th, 2023
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