According to David Sambor, a leading expert in loyalty programs, acquiring new customers is 7x more expensive than retaining an existing one and compared to new customers, existing customers are 50% more likely to try a new product and spend 31% more on average. Retention has 2-3 times more impact on your growth than acquisition does and a 5% increase in customer retention can increase profitability by 75%!!! All this to say, we need to...

Today we're talking about all things #BoutiqueStyle with one of our favorite ladies, Nikki Casey, Director of Style at The Boutique Hub. As you all might know, The Boutique Hub had their major site split earlier this year, and we couldn't be more pumped! Nikki is here to give us all the ins and outs of our new site Boutique.Style. You’ll get to learn about how this site will help shoppers find a simpler way to discover your boutique and help them find unique, trustworthy business to buy from. We got to create an amazing win-win scenario for both shoppers and boutique owners!

We hope you've been enjoying our #ShopSmall Series! Our Thanksgiving weekend marketing playbook will assure you are prepared ahead of time! After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop!  Use the Thanksgiving Weekend Boutique Marketing Playbook to reach your shoppers.