Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s the secret?  - Authenticity & Personalization. While e-commerce tools, strategies, and platforms are building powerful, smart and strategic retail empires, there is still a clear need to reach consumers one level deeper. Why? People...

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And that crazy Aunt of yours...

(Style Team Guest Post) Boho is always what you make it, and I'm about rocking those vibes all year long. Summer, and end of summer has more of a boho vibe though because we can wear dresses, shorts, backless tanks, and bright colored prints. The key to a good boho outfit is something unique. For example you can have a pair of denim shorts, but add a fun shirt and cute booties, and you have yourself a...

I think Marilynn nailed it when she said, “Give a girl the right shoes and she will conquer the world.” When you are rocking the perfect pair of shoes they seem to give you this unspoken confidence, that makes you carry yourself a little taller. I have always been a lover of shoes in general but more specifically converses. They pair so well with so many different styles and in all seasons. To put a...

Only a tracked number grows. To be a successful boutique owner, it not only takes great taste and style but really a four legged stool of skills.  Owners need to have smart marketing strategy, people skills, a great eye for style and buying, and most importantly we could argue, a firm knowledge of the numbers that make your business tick. Without which, you can’t buy, your marketing will break you and your people skills won’t...