Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding - how are you going to stand out from the crowd? There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm. Here are a few ideas to help get your own creative juices flowing! Then, once you've got these, we've got more here on our Holiday Marketing Masterclass video!  1. Create a...

After you’ve taken the time to craft great offers, a few simple Facebook posts after Thanksgiving dinner aren’t going to reach your shoppers in time to reel them in! They will already have made up their mind where they want to shop! Let’s talk about laying out a plan so you can swiftly roll out your holiday shopping opportunities with little effort spending time on what’s important - your customers! Let's start working backward, 3 weeks prior to Thanksgiving! Week...

Had big-box retailers owned a crystal ball 24 months ago, perhaps this one strategy could have saved them from a dramatic demise. It’s the strategy that has allowed independent retailers to quickly come in and fill the gaps, both online and off. What’s the secret?  - Authenticity & Personalization. While e-commerce tools, strategies, and platforms are building powerful, smart and strategic retail empires, there is still a clear need to reach consumers one level deeper. Why? People...

So you want more online sales but aren’t sure what your traffic patterns are? Kevin Costner was totally full of it on Field of Dreams when he said ‘If you build it, they will come.’  In business, this is probably the worst piece of advice you could EVER receive. If you build a website or social media presence, this does not mean anyone will come. Except for your mom. And that crazy Aunt of yours...