Small Business Blog

Sarah Zurell, Chief Marketing Officer at Chinese Laundry, steps into the spotlight today to explain how footwear can transform not just your outfit, but your entire outlook. From understanding customer preferences through surveys and emails to showcasing shoes alongside outfits, Sarah shares her expertise in making the shopping experience seamless for your customers. She reveals why seeing shoes on feet is crucial for sales and how smart merchandising can enhance customer satisfaction.

Hey everyone, welcome back to another Boutique Chat Podcast episode! Today, I’m thrilled to dive into a topic that’s crucial for all retailers: inventory planning. I had the pleasure of chatting with Dane, a retail expert from Management One, on our podcast, and we’re here to make understanding your numbers simple and actionable.

What does it take to transition from a stable career to pursuing your passion full-time? In this episode, we talk to Erica Eickhoff, owner of Styles By Erica, who went from being a hospice nurse to a successful boutique owner. Erica shares her journey from starting her business in her basement just for fun to holding Facebook live sessions that helped her build a dedicated community. She discusses what prompted her to quit her nursing career to open a brick-and-mortar store, how the pandemic affected her business, and the importance of vulnerability and authenticity in her success.

Hey guys, welcome back! This week, I had the pleasure of chatting with a dear friend and mentor, Cindy Morris, CEO of Dallas Market Center (DMC). Every time Cindy and I get together, our conversations are full of ideas and industry insights. Today, we’re bringing that energy to our community. Whether you’re a wholesale brand manufacturer, a retailer, or someone just curious about market dynamics, Cindy has a wealth of knowledge to share.

Welcome back to the Boutique Chat podcast! Today’s conversation promises to be an enlightening one as we delve into the journey of Kari Patfield, a successful boutique owner hailing from small-town America. Join us as we uncover the insights and strategies that have fueled Kari business growth and positioned her as a standout entrepreneur in her community.

Welcome back to the Boutique Chat podcast! This week, I’m thrilled to introduce a gem from our own team, Samantha Conner, who has been a radiant presence in our community and a familiar face across various fashion markets from Dallas to Vegas and Atlanta. Samantha has a robust understanding of the fashion industry from both the brand and boutique perspectives, making her insights invaluable. Her first-hand experience with Hubventory, our innovative online wholesale platform, adds a layer of depth to our discussion on the evolving dynamics of the fashion marketplace. We’re deep diving into all things wholesale buying and trend forecasting!