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5 Ways to Craft Offers Your Customers will Love

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm.

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Fourth Quarter Planning and Our Fourth Annual Pink Friday

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New

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5 Ways to Craft Offers Your Customers will Love

Shoppers are bombarded with deals, specials and incentives on Thanksgiving weekend and the days preceding – how are you going to stand out from the crowd?There’s an art to crafting a good offer, it’s a balance between moving your customers to action and giving away the entire farm.

Read More »

Fourth Quarter Planning and Our Fourth Annual Pink Friday

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New

Read More »

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Most Popular Stories

Mastering Leadership: Building Strong Teams, Ensuring Compliance, and Creating a Great Workplace

Welcome back to the Boutique Chat podcast! In this episode, we’re thrilled to have Jackie Koch, a seasoned HR and recruiting professional turned consultant.

Building a business from the ground up is a thrilling journey filled with excitement and challenges. Often, entrepreneurs find themselves in uncharted territory when it comes to managing people. The transition from focusing solely on the product or service to leading a team can be overwhelming. In a recent podcast conversation between Ashley and Jackie Koch, the topic of navigating team building and leadership skills was explored, offering valuable insights for entrepreneurs.

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Organic Marketing Techniques to Drive Sales to Your Small Business

In today’s digital age, marketing your small business effectively can seem like a daunting task, especially with the ever-changing landscape of social media algorithms and advertising trends. However, amidst the noise of paid promotions and sponsored content, there lies a powerful strategy that can help your business stand out: organic marketing. Let’s go over our tips for using organic marketing techniques to drive sales to your small business.

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