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The Power of Scent

The Power of Scent

Today Julie Tassy, Founder of Ella B Candles, joins us for today’s podcast episode The Power of Scent. Julie goes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!

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The Power of Scent

The Power of Scent

Today Julie Tassy, Founder of Ella B Candles, joins us for today’s podcast episode The Power of Scent. Julie goes over how she started her entrepreneurial journey and how she set her company apart from others. In retail, many factors can influence consumer buying habits and scent is one of them. Julie goes over the power fragrance can have on your business and how you can discover a signature scent for your store. Tune in to hear all the details!

Read More »

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Holiday Season Playbook: 5 Pro Tips for Boutique Success

As boutique store owners, you understand the importance of gearing up for the retail extravaganza that is this entire holiday season. That’s why we’ve curated a set of exclusive tips, tailor-made for boutique stores like yours. Whether you’re a seasoned pro or diving into this season for the first time, our expert advice is here to empower you!

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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