So you just ran an offer or a giveaway to grow your email list (congrats - we’ve been talking about this so much lately!), but now what?    If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below. How can you maximize this list besides just adding them to a new list or segment of an old one? Keep in mind, it takes the human brain...

Email Marketing For Boutique Owners. The Boutique Owner’s Guide to Automated Customer Welcome Emails Do you remember what it's like to date someone before you marry them?  You have to build a relationship, surprise and delight them, establish trust, and keep them coming back for more.  The same is true in retail.  It's rare that someone buys the first time they meet you, so it's up to YOU to warm them up to your brand. How...