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HipSway | The Boutique Hub

The Best of Athleisure

Athleisure is quickly becoming a fashion staple for busy women, who have little time to think about what outfit to wear.  Brands and designers have jumped on this fashion craze, attempting to blur the lines between athletic wear and leisure outfits–melding the best of both to create pieces that can be stylishly worn in the gym or at brunch with your girlfriends. We’ve pulled together some pieces that are perfect

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HipSway | The Boutique Hub

The Best of Athleisure

Athleisure is quickly becoming a fashion staple for busy women, who have little time to think about what outfit to wear.  Brands and designers have jumped on this fashion craze, attempting to blur the lines between athletic wear and leisure outfits–melding the best of both to create pieces that can be stylishly worn in the gym or at brunch with your girlfriends. We’ve pulled together some pieces that are perfect

Read More »

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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Developing an Organic Content Strategy for Boutiques

If you own and operate a boutique business, we’re betting that you’re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.

Here’s the thing: Creating reusable marketing content for your brand is easier than you think, and below we’ll tackle some easy first steps to get you started.

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