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Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

April 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

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Episode #12: Mastering Facebook Ads & Retargeting: The Secret to Success for Boutique Retail, with Reza Khadjavi of Shoelace

April 24, 2018

Holy cow, grab a pencil before you listen to this episode. Reza & Ashley break down the nitty-gritty details of Facebook Ads, from conversion rates, sales funnels, and so much more. If you have an e-commerce store, you NEED to be retargeting. As Reza says in this podcast, not every visitor to your site will have a credit card in their hand the first time they visit. How will you

Read More »

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Holiday Season Playbook: 5 Pro Tips for Boutique Success

As boutique store owners, you understand the importance of gearing up for the retail extravaganza that is this entire holiday season. That’s why we’ve curated a set of exclusive tips, tailor-made for boutique stores like yours. Whether you’re a seasoned pro or diving into this season for the first time, our expert advice is here to empower you!

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Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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