Do you ever wake up in the middle of the night with fears and worries about your business? Well, you’re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we’re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and boutique owner, Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.
Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.
>>Text Message Marketing Mastery– LISTEN NOW ON iTunes <<
>>Text Message Marketing Mastery– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Text Message Marketing Mastery with Jane Kasper
- What is changing in the world of text marketing.
- How to track text messaging.
- What has changed in the laws and regulations with text messaging.
- The number one thing that holds up text messaging campaign buildouts.
- Best practices for text messaging campaigns.
- What gated products are and how they affect text messaging.
- The easiest ways to grow your list within the regulations.
Resources Featured In This Episode:
- Jane Kasper Cochrane: Website | Facebook
- How to Master Email and Text Marketing
- Glow Group Tutorials
- Rural Haze Boutique: Website | Facebook | Instagram
- Save the Date: Boutique Summit 2023
Favorite Quotes from Jane Kasper
“We don’t like to use the term ‘attribution’—we like to use the word ‘affiliation.’” – Jane Kasper [6:55]
“The easiest way to grow your list is through your pop-up.” – Jane Kasper [22:50]
“Know your audience and do your research.” – Jane Kasper [24:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper ? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- 5 Signs Your Boutique Has Outgrown Its Website
Guest Blog by Soul Mana Web Design You’ve built something real. Your products are curated, your brand has a distinct personality, and your customers love what you’ve created. Your Instagram is beautiful. Your in-store experience is warm, elevated, and entirely on brand. But your website? It might be the one thing holding your business back… Read more: 5 Signs Your Boutique Has Outgrown Its Website - #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty
What if your “side hustle experiment” accidentally became a multi-store franchise brand? Lindsay Rando, Bobbles & Lace, didn’t set out to build a retail empire. She started with a $70 jewelry pushcart on the streets of downtown LA—and 20 years later, that same mindset evolved into 30+ boutique franchise locations built on styling, community, and… Read more: #816: The Future of Retail Is Personal: Styling, Community & Customer Loyalty - Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to HearShould you outsource your boutique’s email marketing—or keep it in-house? Many retailers feel stuck between two expensive options: paying an agency every month to handle everything or trying to figure it all out themselves without a solid strategy. The truth is, the best answer might be somewhere in the middle. Cassidy, owner and creative director… Read more: Five Minute Friday: The Email Marketing Hot Take Boutique Owners Need to Hear
