Do you ever wake up in the middle of the night with fears and worries about your business? Well, you’re not alone. Many entrepreneurs experience this, especially when it comes to changes in law and regulation. Today, we’re thrilled to have Jane Kasper back on the podcast. Founder of Glow Group, email marketing expert, and boutique owner, Jane is here to shed some light on a very important topic: your text message marketing strategy and the changes in regulations that we all need to be aware of to protect the longevity of our businesses.
Listen in as we dive deep into the world of text message marketing and the many changes we need to be aware of, including laws and regulations and how to accurately track your campaigns. We also discuss gated products and their impact on text messaging, the easiest ways to grow your list within the regulations, and best practices to maximize your text messaging campaigns.
>>Text Message Marketing Mastery– LISTEN NOW ON iTunes <<
>>Text Message Marketing Mastery– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Text Message Marketing Mastery with Jane Kasper
- What is changing in the world of text marketing.
- How to track text messaging.
- What has changed in the laws and regulations with text messaging.
- The number one thing that holds up text messaging campaign buildouts.
- Best practices for text messaging campaigns.
- What gated products are and how they affect text messaging.
- The easiest ways to grow your list within the regulations.
Resources Featured In This Episode:
- Jane Kasper Cochrane: Website | Facebook
- How to Master Email and Text Marketing
- Glow Group Tutorials
- Rural Haze Boutique: Website | Facebook | Instagram
- Save the Date: Boutique Summit 2023
Favorite Quotes from Jane Kasper
“We don’t like to use the term ‘attribution’—we like to use the word ‘affiliation.’” – Jane Kasper [6:55]
“The easiest way to grow your list is through your pop-up.” – Jane Kasper [22:50]
“Know your audience and do your research.” – Jane Kasper [24:45]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 14th, 2023
Do you love the details of Text Message Marketing Mastery Jane Kasper ? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Spring/Summer 2026 Fashion Trends: Your Boutique Buyer’s Guide to What’s Next
Spring/Summer 2026 is all about effortless energy—airy silhouettes, soft pastels, and confident color play. From romantic lace and voluminous sleeves to elevated basics and utility details, this season blends femininity with function. Inside The Boutique Hub’s Spring/Summer 2026 Trend Report, you’ll find the key colors, prints, and styles shaping the season, plus wholesale brand recommendations to help you buy smart and curate with confidence. - Pink Friday Promotional IdeasPink Friday is the small business spin on Black Friday, a nationwide movement to encourage shoppers to Support Small First. Whether you sell online, in-store, or both, this guide is packed with creative Pink Friday marketing ideas, in-store and online promotions, and collaboration tips to help you make Pink Friday your most successful sales day of the year. Get ready to plan, promote, and celebrate your small business in style!
- The Boutique Hub at the Dallas October ApparelThe time has come for Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
