If you’ve been around for a while, you no doubt remember when the separation between apparel boutiques and home and gift boutiques was much wider than it is now. Since the pandemic, we have been on a fast track to see a lot more crossover between these two categories. In this episode, I’m excited to dive into this growing trend with Angela Schmook, VP of Sales and Marketing at Road Runners LLC, a company that represents numerous wholesale brands in every category from home decor to jewelry collections and gifts of all types. 

Listen in as we delve into what apparel and home and gift boutiques can learn from each other, the common misconceptions between home and gift and apparel, current trends, and the different business practices that work for each. Angela also explains the difference between wholesale representatives and agencies, the advantages of working with a rep agency, and she shares her advice for retailers and insights on where she sees the overall industry heading.

We also talk about the upcoming home and gift show at Dallas Market Center, where you can find Angela next week!

Resources Featured In This Episode:

• Angela Schmook: Website
• Hubventory Home and Gift Week
• The Boutique Hub: Facebook | Instagram | Website
• Ashley Alderson: Instagram
• Summer School
• The Boutique Hub Membership
• Boutique Hub Black
• Retail Bootcamp
• Hubventory.com

>>Uniting Apparel and Home & Gift Boutiques– LISTEN NOW ON iTunes <<
>>Uniting Apparel and Home & Gift Boutiques– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch the episode on YouTube:

Uniting Apparel and Home & Gift Boutiques

• Angela’s advice for retailers.
• What the current trends are in the industry.
• The different timelines between apparel and home and gift.
• The advantages to working with a sales rep.
• The opportunities for apparel and home and gift boutiques to work together.
• The difference in profit margins.
• What the most successful stores have in common.
• Angela’s journey in the industry.

Favorite Quotes from Angela Schmook

“We are right in the middle of a very interesting moment.” – Angela Schmook [7:30]

“We’re in this moment of caution.” – Angela Schmook [8:25]

“The larger your order, the larger your perks.” – Angela Schmook [16:15]

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: June 13th, 2023
Do you love the details of Uniting Apparel and Home & Gift Boutiques? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

• 
  The Boutique Hub at Vegas Fashion Week
  We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! We will be at three shows in February 2025.
• 
  The Boutique Hub at Atlanta Markets
  The Boutique Hub is proud to support two shows in Atlanta in January and February. Get all the info here!
• 
  The Boutique Hub at the January Dallas Markets
  The time has come for the January 2025 Dallas Markets and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!