Growing and scaling a business is not easy, and it can be even harder for female entrepreneurs who have been told to hustle hard and grind all day, every day to make their business a success. In today’s episode, I’m joined by Gina DeVee, speaker, author, and founder of the multi-million dollar women’s empowerment company Divine Living, and we’re talking all about how to shift out of the hustle mindset and allow your business to blossom.
Listen in as we break down what it means to allow your vision to become a reality, how to get out of the masculine mindset that tells us that hustling is the only way to succeed, and how to allow ourselves to let things flow and unfold with ease. There are so many great tangible tidbits in this episode, so grab a notebook and pen and get ready to embrace your feminine energy!
>>Why The Hustle Culture Is Not Serving You– LISTEN NOW ON iTunes <<
>>Why The Hustle Culture Is Not Serving You– LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Why The Hustle Culture Is Not Serving You
- How we have been brainwashed into going through the motions.
- How to start to get out of the hustle mindset.
- The difference between masculine and feminine energy.
- Habits that can help to shift our mindset.
- How Gina turned her yearly income into her monthly income without the hustle.
Resources Featured In This Episode:
- Gina DeVee: Website | Instagram | Podcast
- The Audacity to Be Queen by Gina DeVee
- Pink Friday
Favorite Quotes from Gina DeVee
“Everything is awkward until it’s elegant.” – Gina DeVee [8:55]
“What is the most pleasurable way for me to make money today?” – Gina DeVee [16:00]
“Don’t make it too difficult.” – Gina DeVee [34:40]

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 23rd, 2022
Do you love the details of Why The Hustle Culture Is Not Serving You? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Five Minute Friday: Automated Doesn’t Mean Accurate: Shopify Tax Filing Explained
Can you trust Shopify to handle your sales tax automatically? Many boutique owners assume that once Shopify’s automated sales tax filing is turned on, everything is taken care of. But automation doesn’t always mean accuracy—and if something is filed incorrectly, you’re still responsible. Juliet from HarQuin Boutique Bookkeeping explains the limitations of Shopify’s automated filing… Read more: Five Minute Friday: Automated Doesn’t Mean Accurate: Shopify Tax Filing Explained - #817: Purpose First. Profits Follow: The Evolution of John Mark Enterprises
What does it take to turn a high school side hustle into a thriving retail brand, wholesale business, and nationally recognized name? Ashley Alderson sits down with John Mark Sharpe (John Mark Enterprises) as he shares the incredible journey from selling wreaths out of a guest bedroom to building a multi-location business, launching a successful… Read more: #817: Purpose First. Profits Follow: The Evolution of John Mark Enterprises - Denim & Diamonds: Everything You Need to Know About the Boutique Summit 2026 Closing Party
After two incredible days of learning, networking, and growing your business, it’s time to celebrate. Join us for the official Boutique Summit 2026 Closing Party—an evening filled with great food, live music, new friendships, and plenty of unforgettable moments. Whether you came with your team or arrived knowing no one, this is one of the… Read more: Denim & Diamonds: Everything You Need to Know About the Boutique Summit 2026 Closing Party


