My guest this week is someone I admire as a businesswoman and big thinker, who not only continues to grow her boutique business in Nashville but has also launched her own wholesale brand.
Marla Skipper is the founder and owner of SVM Boutique and Nash Grey Wholesale, and today she’s joining me on the podcast to share all of the lessons she’s learned throughout the last decade.
We talk strategies for attracting and retaining both local customers and tourists, brand events and pop-ups, digital marketing, choosing the right location for your store and negotiating leases.
We also discuss how Marla’s wholesale line Nash Grey came to be. When it comes to launching a wholesale brand, she advocates starting small, building strong relationships with your manufacturers and relying on customer feedback.
I’ve gotten to know Marla as a member of the Mastermind program at The Boutique Hub and, having been able to watch her business grow and evolve, I’m so excited to see SVM Boutique celebrate its 10th anniversary this year!
Resources Featured In This Episode:
- SVM Boutique: Website | Facebook | Instagram | Pinterest | TikTok
- Nash Grey Wholesale: Hubventory | Facebook | Instagram | Pinterest
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Ashley Alderson: Instagram
- Boutique Hub Black
- Retail Bootcamp
- The Boutique Hub Membership
- Hubventory.com
>>Creative Marketing Strategies and Breaking into Wholesale – LISTEN NOW ON iTunes <<
>>Creative Marketing Strategies and Breaking into Wholesale – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the episode on YouTube:
Creative Marketing Strategies and Breaking into Wholesale
- Choosing locations and negotiating leases
- Marketing to locals and tourists
- Drawing new audiences through networking, partnerships and events
- Hard vs. soft ROIs
- The retailer-wholesaler relationship
- Launching a wholesale collection
- Finding the right manufacturers
- Customer feedback
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 20th, 2023
Do you love the details of Creative Marketing Strategies and Breaking into Wholesale? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- The Impact of Attending The Boutique Summit
Welcome back to the Boutique Chat podcast! In this episode, I am to diving into a topic that hits close to home for many of us, especially those managing the juggle of family life and entrepreneurship. We all know running a business is demanding. It consumes your days and, before you know it, years have flown by. I’ve been at the helm of the Boutique Hub for nearly eleven years, and through this journey, the challenge has consistently been about not getting lost in the day-to-day operations and finding time to step back and work on the business, rather than just in it. The impact of attending Summit goes deeper than one might assume. - How to Avoid the Retail Summer Slump
Summer brings a blissful break for many, with thoughts turning to vacations, outdoor activities, and long, lazy days soaking up the sun rather than shopping sprees. For boutique retailers, this seasonal shift can lead to a noticeable dip in customer foot traffic and sales. However, rather than resigning to this summer slowdown, savvy shop owners can use this period strategically to boost both immediate sales and long-term customer loyalty. Here are proven strategies to help your boutique thrive during the summer months: - The Riches are in The Niches
Welcome to another edition of Five Minute Friday! Today we’re diving deep into a concept I am truly passionate about: the power of niching down in business. This idea has not only shaped our approach at the Boutique Hub but has also proven to be a game-changer for many in the boutique and retail industry.
