This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity.
Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the corporate sector, and now runs his own consulting firm, State of Fashion / YZE Agency.
In this episode, Sam and I cover it all, talking about the trials and tribulations of wholesale production, establishing a brand, marketing strategies and tradeshows, as well as the entrepreneurial mindset and how to persevere through hardship.
Resources Featured In This Episode:
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- Wholesale Marketing Handbook
- State of Fashion: Website | [email protected] | 213.514.5888
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- 2024 Trade Show Calendar
- How to Register for Market
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Boutique Hub Black
- Hubventory.com
>> A Masterclass on Building and Scaling a Brand – LISTEN NOW ON iTunes <<
>> A Masterclass on Building and Scaling a Brand – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
A Masterclass on Building and Scaling a Brand with Sam Paik
- The power of networking
- Why and how to build relationships with vendors
- Missteps to avoid when launching a line
- Establishing control in the production process
- Common struggles for new and growing brands
- Opportunities for collaboration and education
- Overcoming hardship and finding purpose
- Learning from failure
- Navigating changes in the fashion industry
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: January 30, 2024
Do you love the details of A Masterclass on Building and Scaling a Brand with Sam Paik? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- Black Friday Marketing Ideas for Small Businesses
Black Friday is upon us and holds so much potential for small businesses. However, if you want to ensure a seamless and successful Black Friday for your small business, you need to start planning now! We have you covered with Black Friday marketing ideas for your small businesses PLUS another annual retail event you do not want to miss out on this year! - The Power of Persistence: Navigating Failure and Finding Your Niche
What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success. - Retail Signage Tips That Will Boost SalesOne of the most obvious, yet most commonly missed mistakes retailers face is losing out on sales because of improper signage. Let’s go over retail signage tips that will boost your sales!
