This week I am talking to one of my favorite people in the industry who’s advised me, encouraged me, brainstormed with me … and pushed me to eat more than just meatballs! In addition to being a good friend and foodie, Sam has worked in every single corner of the fashion industry and has such amazing insight into how things work and where there’s opportunity.
Design, production, marketing, sales, customer service – you name it, he’s done it! Sam has launched multiple apparel lines, worked in the corporate sector, and now runs his own consulting firm, State of Fashion / YZE Agency.
In this episode, Sam and I cover it all, talking about the trials and tribulations of wholesale production, establishing a brand, marketing strategies and tradeshows, as well as the entrepreneurial mindset and how to persevere through hardship.
Resources Featured In This Episode:
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- Wholesale Marketing Handbook
- State of Fashion: Website | [email protected] | 213.514.5888
- Ashley Alderson: Instagram
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- 2024 Trade Show Calendar
- How to Register for Market
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Boutique Hub Black
- Hubventory.com
>> A Masterclass on Building and Scaling a Brand – LISTEN NOW ON iTunes <<
>> A Masterclass on Building and Scaling a Brand – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch it on YouTube:
A Masterclass on Building and Scaling a Brand with Sam Paik
- The power of networking
- Why and how to build relationships with vendors
- Missteps to avoid when launching a line
- Establishing control in the production process
- Common struggles for new and growing brands
- Opportunities for collaboration and education
- Overcoming hardship and finding purpose
- Learning from failure
- Navigating changes in the fashion industry
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
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Original Air Date: January 30, 2024
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