Pink Friday is just one month away!

For those of you who don’t already know, Pink Friday is an annual event held every November before Black Friday with one mission: to promote shopping small first. It’s a chance for you to get consumers in the door before all of the big guys and Black Friday deals. So, today I’m talking all things Pink Friday – why we celebrate, ideas for how to do so and the tools at your disposal. 

Trust me, I know how crazy fourth quarter can get, and I want to make it as easy as possible for you to get involved — which is why The Hub has all the tools you need to make the most of Pink Friday. If you sign up online using the link in the show notes, you can be listed our #ShopSmallFirst map, be invited to our public Facebook event to get tips from and collaborate with other store owners, plus we will send you our Pink Friday media kit full of digital marketing materials and a press release template.

 We want to help your business have the best fourth quarter yet and continue to grow the #SupportSmallFirst Movement. So, mark your calendars for November 17 and visit the link below to join us in celebrating the Fourth Annual Pink Friday! 

Resources Featured In This Episode:

• Sign Up and More Information
• Pink Friday Promotional Ideas
• Holiday Marketing Masterclass
• Western Week on Hubventory
• The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
• Ashley Alderson: Instagram
• Boutique Summit 2024
• 2024 Boutique Boss Planner
• Boutique Hub Black
• Hubventory.com

>>Gearing Up for Pink Friday – LISTEN NOW ON iTunes <<
>>Gearing Up for Pink Friday – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch it on YouTube:

What You’ll Learn About in Gearing Up For Pink Friday

• What it is – an annual event to celebrate shopping small first
• How to celebrate
• Tools available to you through The Hub, including a full media kit
• The Pink Friday Map
• Fourth quarter planning strategies
• Holiday Marketing Masterclass
• Western Week on Hubventory

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: October 17, 2023
Do you love the details of Gearing Up for Pink Friday? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

• Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
  What happens when you stop avoiding the hard questions about your business—and actually answer them? Ashley Alderson and Sara Burks are back for another Couch Conversation to unpack the real, unfiltered truth about building a business while raising a family. From playing small out of fear to the resentment that can build when expectations aren’t… Read more: Five Minute Friday (Couch Conversations): The Real Questions Boutique Owners Need to Answer
• 
  The Andromeda Algorithm: How Boutique Owners Can Get More Reach on Social Media in 2026
  Social media reach isn’t what it used to be—and there’s a reason why. A new shift known as the Andromeda algorithm is changing how content gets seen, prioritizing watch time, engagement, and real, relatable video over polished sales posts. If you’re a boutique owner wondering why your clothing posts aren’t performing, this blog breaks down exactly what’s happening and how to create content that actually gets reach (and drives sales) in 2026.
• 
  Why the Success of Your Brick and Mortar Store isn’t Working Online (And the One Shift That Changes Everything)
  Guest Blog by Capital Commerce. You built something real. Your store has that vibe where people walk in and immediately get all the feelings. Your regulars bring their friends (and most have become friends by now). Your product mix is dialed in. Your merchandising tells a story – one that changes with the seasons, with trends, with your own instincts about what your customer is about to fall in love with.