Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.
>> EPISODE 320 – LISTEN NOW ON iTunes <<
>> EPISODE 320 – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Episode Rundown:
- 00:01:47 Erik’s Background
- 00:06:22 ROAS
- 00:14:55 How IOS changes will affect You
- 00:27:34 What Metrics Matter the Most
Main Points in How to Drive Traffic to Your Online Store
- Look at much you are spending, how much revenue you are driving, and how much growth you are getting.
- Don’t put all your eggs in the Facebook basket, diversify your marketing strategy.
- Once you accept there are going to be problems in your business, the more resilient you will become.
Favorite Quotes in How to Drive Traffic to Your Online Store
“All marketing should be an investment. If it’s not an investment, don’t do it.” -Erik Huberman
“Think about marketing like a portfolio strategy. You want to be diversified. You don’t want to have all your eggs in one basket.” -Erik Huberman
“Partnerships are a very understated, they are big way to grow.” -Erik Huberman
Erik’s Information:
Website: https://www.erikhuberman.com/
Instagram: @hawkemedia @erikhuberman
2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow this link to automatically get the 10% discount.
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: June 28th, 2021
Do you love the details of How to Drive Traffic to Your Online Store? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Reclaim Time Before Holiday Chaos Hits
The holiday season is the busiest and most profitable time of year for boutique owners and small business retailers. But let’s be honest: it can also be the most overwhelming. Between buying inventory, planning in-store events, running holiday promotions, and keeping up with daily operations, it’s easy to feel like there aren’t enough hours in the day. - The Boutique Hub at MAGIC NYCThe Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!Â
- How to Manage Your Open-to-Buy for the Holiday SeasonLearn how to manage your open-to-buy before holiday demand hits. Discover retail inventory planning tips to boost cash flow, avoid overbuying, and maximize boutique profits this holiday season.
