Today on the Boutique Chat Podcast Angela Smith, CEO of Off the Racks Boutique, joins us for How to Maximize the Viral Potential of Your Content.
Have you had a product that is on the verge of going viral? Do you want to know how to keep the buzz going? Well, Angela has experience in having her products go viral, and in this episode, she explains what she does to maximize the buzz she is receiving. She also discusses moving from a brick & motor to an online business, Facebook ads, and how she builds a community around her brand. Tune in to hear Angela’s secrets to success!
>> EPISODE 307 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here
Episode Run-Down:
00:06:54 Splitting Ways with a Business Partner
00:08:09 Building a Community
00:10:42 Pivoting in Tough Times
00:13:05 Brick and Motor to Online
0014:23 Going Viral
00:17:37 Facebook Ads
00:22:22 Product Releases
00:28:56 How to Handle Negative Feeback
00:31:59 Email Marketing
Main Points
- One hundred true fans are better than thousands of unengaged followers.
- Pivot when things get tough. You might not be comfortable, but that’s when growth takes place.
- Most happy people don’t always leave reviews, mad people are the ones who leave negative reviews.
Favorite Quotes
“I became successful doing what I like to do, so why would I want to be like anyone else.” -Angela Smith
“The people you are making happy arent always going to leave a good review. Mad people are the ones leaving bad reviews, so you just have to let it go.” -Angela Smith
“It’s a whole lot of trial and error. You do waste money sometimes trying things, but you can also make a lot of money.” -Angela Smith
Where to find Angela:
Instagram: @anghsmith & @shopofftheracks
Website: www.shopofftheracks.com
Resources Mentioned:
- Key Tips for Creating a Successful Online Boutique with Alana Stohr, Owner of Eleven Oaks Boutique
- Boutique Marketing to Your Audience On a Personal Level with Erica Kelley, Founder of Whiskey Darling Boutique
- 20 Ways To Drive More Traffic To Your Business Free Download
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: March 30th, 2020
Do you love the details of How to Maximize the Viral Potential of Your Content? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Reclaim Time Before Holiday Chaos Hits
The holiday season is the busiest and most profitable time of year for boutique owners and small business retailers. But let’s be honest: it can also be the most overwhelming. Between buying inventory, planning in-store events, running holiday promotions, and keeping up with daily operations, it’s easy to feel like there aren’t enough hours in the day. - The Boutique Hub at MAGIC NYCThe Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!Â
- How to Manage Your Open-to-Buy for the Holiday SeasonLearn how to manage your open-to-buy before holiday demand hits. Discover retail inventory planning tips to boost cash flow, avoid overbuying, and maximize boutique profits this holiday season.
