Are you racing towards the ‘next big thing’ or finding genuine joy in your journey? Sara Durcholz is the founder and visionary behind JO+CO, and she has an amazing story, from starting her business to expanding to multiple storefronts—and realizing the need for a completely different direction in her life and making the leap to focus on e-commerce and find true fulfillment.

Get comfortable and listen in as Sara shares candidly about her initial venture into the boutique business, diving into the ups and downs of her early days as an entrepreneur. You’ll hear why she chose the path of franchising her business, how she learned to balance her ambition with personal fulfillment, the mistakes she made along the way, and how she made the shift to make herself truly happy.

Resources Featured In This Episode:

• Sara Durcholz / Jo+Co: Website | Instagram | Facebook | YouTube | Pinterest | TikTok
• Bossish Podcast with Sara Durcholz
• Boutique Hub Black
• The Boutique Hub in Atlanta
• The Boutique Hub: Facebook | Instagram | Website
• Ashley Alderson: Instagram
• Summer School
• The Boutique Hub Membership
• Boutique Hub Black
• Retail Bootcamp
• Hubventory.com

>>The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life– LISTEN NOW ON iTunes <<
>>The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here

Watch the episode on YouTube:

The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life

• How Sara first got started in the boutique business.
• Why she decided to scale the business and the mistakes she made along the way.
• The questions she wished she would have asked herself before scaling.
• The approach she took with the business during COVID.
• Why she turned to franchising. 
• What Sara’s day-to-day now looks like.
• The tangible ways she shows up differently now than she did before finding her purpose.
• How she pushes past the fear of failure.

Favorite Quotes from Sara Durcholz

“I don’t regret any step, it’s all a learning experience.” – Sara Durcholz [4:45]

“I am doing more with one store than I was with three.” – Sara Durcholz [15:00]

“Being honest with yourself is really hard work.” – Sara Durcholz [28:20]

Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: May 30th, 2023
Do you love the details of The Pursuit of Happiness: Prioritizing Mental Well-being in Business and Life? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

• 
  The Boutique Hub to Deliver Retail Education at Mode Market 2026
  Mode Market 2026 is raising the bar for dance retailers everywhere. In an exciting new partnership with The Boutique Hub, the February event will now open with a full day of business education designed to help retailers boost sales, sharpen strategy, and build stronger brands. Taking place Wednesday, February 4, 2026, at the Henry B. González Convention Center in San Antonio, this collaboration blends Mode Market’s industry expertise with The Boutique Hub’s proven track record of empowering independent retailers. From mastering email marketing to optimizing in-store merchandising and turning local wins into online growth, attendees will gain the tools and insights needed to thrive in today’s ever-evolving retail landscape.
• 
  What’s Trending in Gift & Home: A Holiday Buying Guide for Independent Retailers
  Discover what’s trending in the gift and home industry with this Holiday Buying Guide for Home & Gift Retailers. In partnership with the Reps Are Local Too community, this guide highlights top holiday product trends, buying timelines, and merchandising ideas to help independent retailers plan inventory and maximize profits. Learn when to order, what to stock, and how to connect with local reps to keep your store ahead this season.
• 
  The Boutique Hub at Vegas Fashion Week
  The Boutique Hub at Vegas Fashion Week We are so excited to announce that The Boutique Hub will be at Vegas Fashion Week! With so many sourcing opportunities, Vegas Fashion Week is a ‘must-attend’ event!