Episode 203: How to Build Your Boutique and Create an Unforgettable Brand

Lisa Landers, owner of Swirl Boutique, with three California locations shares her experiences from starting her boutique to retaining clients across all channels. Lisa shares her most valuable marketing tips and talks about how she was able to get her boutique to over 60K Instagram followers. The woman who does it all takes a minute of her time to share her secrets, from increasing your prices, carrying better brands, to managing and growing your staff. If you love west coast fashion and have a growing brick and mortar, you’ll love Lisa’s advice!

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3 Key Points


1.     Lisa Landers, well-known in the fashion industry and boutique space, shares how she got her boutique to record numbers.

2.      Marketing is key in promoting your boutique. Start by tapping into local influencers.

3.     Boutiques are the future of fashion. These small shops are capable of creating a more personal experience for customers.

Favorite Quotes


  • “80% of your revenue comes from 20% of your list.” – Ashley
  • “Just because you love what you do doesn’t mean you will love everything you have to do.” – Lisa
  • “When I first started out, I had to work on my store 7 days a week.¨ – Lisa

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FOLLOW LISA LANDERS AND SWIRL BOUTIQUE
Instagram: @lisalanderssociety ; @swirlboutique

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Ashley Alderson on Instagram

Original Air Date: March 5, 2019
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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our intern here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for graphic design.