Episode #210: WOW Customer Service & Leaving a Legacy with Dana Spinola Founder of Fab’rik

Dana Spinola, the founder of Fab’rik gives your host Ashley Alderson shares what it’s really like building a boutique brand across nearly 50 stores, even through a recession. Using her WOW customer service culture, Dana shares her heart & mission in a truly genuine and grounded nature. Get ready to talk burn out, growth and building a legacy you can be proud of.

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3 Key Points


  1. Experience is first, that’s all that matters in a boutique.
  2. If you want a team to perform their best, you have to make sure they’re whole too.
  3. In any business, how you “wow” people is the biggest contributor to success.

Favorite Quotes:


  • “People want to feel like they’re loved and Dana Spinola embodies the boutique mission.” -Ashley
  • “My vision is to create a place where everyone can afford to feel beautiful.” -Dana
  • “The investment isn’t in the $900 item anymore, it’s about trying things you would have never tried before.” -Dana
  • “I’m more scared of doing nothing than doing the wrong thing.” -Dana

Check out Dana Spinola’s book Love What You Do: A plan for creating a life you love filled with passion and purpose

Follow Dana and Fab’rik on their site here, or any of their locations on Instagram.

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Original Air Date: April 30, 2019
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Meredith Pomietlo
[email protected]

Meredith is our intern here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for graphic design.