Episode #26: Boutique Hub Birthday: Ask Ashley Anything (Part 2)

Hang with us in this episode we had some technical difficulties, don’t worry you’ll get a good laugh! If you didn’t listen to part 1, The Boutique Hub turns 5 years old this month and to celebrate we’re asking Ashley, the founder, anything and everything from business tips, to how she built the Hub, and the dirty secrets about her obsession with tacos and Will Ferrell.  This is part 2 of a 2 part series, so if you missed part one be sure to go back and check it out!

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Once upon a time, boutiques were elusive creatures that were difficult to find online. That’s when our Founder Ashley Alderson first started The Hub based on her desire to shop boutiques around the world, regardless of her rural location. Hailing from North Dakota where her nearest shopping opportunity was over 300 miles away, she longed for a place online she could go to find and shop the boutiques she loved together in one place. What happened next was pretty exciting.

Once launched, Ashley’s formal background in small business development and marketing began to foster a deeper community at the Hub. Ashley noticed that these owners she featured needed a greater voice in fashion, specialized coaching and training, and a central point to connect, collaborate, share tips and find tools to grow their businesses. Today, Ashley passionately leads The Hub and it’s two sides of its platform, while still coaching and mentoring many boutique owners, and being an advocate for small businesses in fashion.

She is a wife, busy momma of 3, jewelry junkie, barrel racer, cancer survivor, speaker of sarcasm, and heart for those with a dream.


  • Eric Alderson likes Pendleton.
  • Competition is the shadow of fear. Lead by example.
  • Building your wholesale brand will ultimately drive customers to your retailers.
  • Always plan for the worst case scenario and know what you’d do.
  • Do the 20% of your list that gives you 80% of the results.
  • Bigger isn’t always better. Do what works for you.

05:30 – How do you handle competition?
08:45 – How to retail and wholesale while keeping everyone happy.
11:40 – Ashley’s 3 biggest setbacks in business.
18:30 – Should I have a blog on my website?
23:20 – How to grow your business.
29:10 – The balancing act of life and keeping your emotions in check.
38:00 – Ashley’s daily routine to stay productive.
46:00 – Fashion trend that needs to die forever.
49:00 – Short and long term goals for the Hub.

Girl, Wash Your Face
Redeeming Love
You Are a Bad Ass

Jenna Kutcher
Lewis Howes
Rachel Hollis
Rick Mulready
Amy Porterfield
Tony Robbins
Tim Ferriss
How I Built This

Marie Forleo
Brendon Burchard

Join the Hub for more trainings, information, and connections.

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson to suggest topics for the podcast and let us know what you thought about this episode!

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Ashley Alderson on Instagram

Original Air Date: August 2, 2018
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Cassidy Horn
[email protected]

With a background in journalism, marketing, design, and photography, Cassidy combines all of these skills in her position at The Hub. She produces the Boutique Chat Podcast and creates graphics and videos. She also curates content for the Hub Business channels. When she's not working for The Hub she's in a bookstore, taking photos, or horseback. She loves being on ranches in the middle of nowhere, shopping, sweet tea, and turquoise jewelry