09 Aug Episode #28: Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN
Women’s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN.
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ABOUT DESIREE HANSON
Desiree is the VP of Fashion Events for Clarion UX (formerly Urban Expositions.) She brings 14 years of trade show experience with Reed Exhibitions followed by three years of jewelry market research experience with NPD Group where she provided specialty retailers with market insights. Prior to NPD, she was event director for JCK’s niche events, LUXURY PRIVE, and managed education and special events for LUXURY and JCK Events during the Las Vegas and Tucson Jewelry weeks. During her tenure with JCK, Desiree was instrumental in the curation of custom show floor environments and creating unique, memorable experiences for buyers and exhibitors.
Desiree currently serves as Vice President of Chapter Affairs on the Executive Board of the Women’s Jewelry Association and as Program Director for the American Gem Society Connecticut Guild. She is a Past President of the Women’s Jewelry Association Metropolitan Chapter and was awarded the 2014 WJA Award for Excellence in the Special Services category. She resides in Madison, Connecticut with her husband, two sons and two Golden Retrievers.
- Markets will continue to become more educational.
- Omnichannel experiences are more important than ever.
- Trend Alert! Boho and bright colors.
- Brands, stay engaged and be approachable.
- Retailers, plan your show experience ahead.
04:10 – What WWIN is all about.
12:40 – A little about Des and her take on the industry.
15:30 – Where the industry is headed with omnichannel on the rise.
17:15 – Trends, brands, and tips for shows.
20:50 – Details about The #BOUTIQUEBOSS Breakfast!
MENTIONED IN THE PODCAST
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The Boutique Hub Must See List
#BOUTIQUEBOSS BREAKFAST: at WWIN @ 8:00 AM
Featuring 4 speakers + Roundtable business topics on buying, data, sales training and Social media engagement. Breakfast will be served!
Click here to RSVP
#BOUTIQUEBOSS COCKTAIL PARTY: at WWDMAGIC @ 4:00 – 6:00 PM
Featuring MAGIC Show Director Kelly Helfman, breaking down trend analysis for boutiques, and notes on brands and strategies to be looking for, for spring 2019. Cocktails will be served!
Click here to RSVP
AFTERPARTY — BUS provided by WWD MAGIC to VIP POOL Party at Mandalay Bay to follow!!
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Original Air Date: August 9, 2018
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