21 Aug Episode #30: How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly
Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.
With experience in wholesale and retail buying working for brands such as Rachel Zoe, Kate Spade, DVF, Guess?, and Kimberly Ovitz, Hillary has comprehensive knowledge and understanding of all aspects of the fashion industry from product development to end consumer. A Graduate from Duke University with majors in art history and studio arts, her studies are a compliment to her innate analytical and marketing abilities which have helped her launch new brands and several brand extensions. Hillary was selected to participate in the first NYCEDC Fashion Fellows Program for 2013 initiated by Mayor Bloomberg to promote fashion business and commerce in NYC and is currently a Mentor for the NYCEDC Design Entrepreneurs. Hillary created Brand Assembly in 2013 with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another through back-office services, tradeshows, and co-working spaces. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.
- #CommunityOverCompetition helps everyone always.
- Brands, be realistic about your goals. You’re more likely to succeed.
- Consumers want rare pieces. They don’t want to say “I got this at H&M”
- Fashion brands are leaning towards transparency.
07:00 – Leveling the playing field.
16:00 – Fast fashion is changing the marketplace.
19:30 – Advice more emerging designers.
28:40 – Ethical fashion.
32:30 – Are trade shows still necessary?
36:00 – Failures and mentors.
47:45 – Apps and tools to stay organized.
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Original Air Date: August 21, 2018
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