Episode #30: How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly

Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.   


>> EPISODE 30 – LISTEN NOW ON iTunes <<
Don’t Have iTunes? Listen on Libsyn here
See the Full Boutique Chat Podcast Website here

ABOUT HILLARY
With experience in wholesale and retail buying working for brands such as Rachel Zoe, Kate Spade, DVF, Guess?, and Kimberly Ovitz, Hillary has comprehensive knowledge and understanding of all aspects of the fashion industry from product development to end consumer. A Graduate from Duke University with majors in art history and studio arts, her studies are a compliment to her innate analytical and marketing abilities which have helped her launch new brands and several brand extensions. Hillary was selected to participate in the first NYCEDC Fashion Fellows Program for 2013 initiated by Mayor Bloomberg to promote fashion business and commerce in NYC and is currently a Mentor for the NYCEDC Design Entrepreneurs.  Hillary created Brand Assembly in 2013 with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another through back-office services, tradeshows, and co-working spaces. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business.

KEY TAKEAWAYS

  • #CommunityOverCompetition helps everyone always.
  • Brands, be realistic about your goals. You’re more likely to succeed.
  • Consumers want rare pieces. They don’t want to say “I got this at H&M”
  • Fashion brands are leaning towards transparency.

SHOW NOTES
07:00 – Leveling the playing field.
16:00 – Fast fashion is changing the marketplace.
19:30 – Advice more emerging designers.
28:40 – Ethical fashion.
32:30 – Are trade shows still necessary?
36:00 – Failures and mentors.
47:45 – Apps and tools to stay organized.

FOLLOW BRAND ASSEMBLY
On Facebook
On Instagram
On Twitter
On Pinterest

FOR MORE ON THE BOUTIQUE HUB & BOUTIQUE CHAT
Join the Hub for more trainings, information, and connections. www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson to suggest topics for the podcast and let us know what you thought about this episode!

Want to be our listener of the week? Subscribe if you love the show, then leave us a review on iTunes Apple Podcasts here!

FOLLOW THE BOUTIQUE HUB
Boutique Hub Business on Facebook
Boutique Hub Business on Instagram
Ashley Alderson on Instagram

Original Air Date: August 21, 2018
Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!

GET ON THE LIST OF 10,000+ INDUSTRY INSIDERS

The Boutique Hub
The Boutique Hub
[email protected]

The Boutique Hub is a media company highlighting the global boutique community for consumers to discover, while also connecting the industry behind it to collaborate, share resources, find training, discover new brands and grow their companies.