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Creating a strategic marketing plan for your business, with brand expert, Drustew | Boutique Chat Podcast | The Boutique Hub

Episode #7: Creating a Strategic Marketing Plan for Your Business, with Brand Expert, Drustew.

What does it mean to sit down and create a strategic marketing plan for your business?  This week we are visiting with our friend Dru Stewart, marketing and branding expert who works with Cactus Ropes, Pro Equine Group and Hatco, and many more.  Not only will we cover marketing strategies working for the world’s largest brands in western, but uncover some critical questions like ‘Is print media dead?’  Make sure you stick around for the end, to hear Dru’s take on fatherhood and business. As a dad of twins, you’re going to like this takeaway.

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Dru Stewart is the founder of marketing agency, Drustew, a one stop shop for many of the western industry’s largest brands from Pro Equine Group, Cactus Ropes, Resistol and many more.

Working with companies to develop strategic marketing plans, run advertising campaigns, media buys, ad development and digital assets keeps Dru and his team busy.  Besides having a keen eye, and a breath of fresh air approach and vision for this industry Dru is also a team roper and rodeo announcer, and combines his love of the western industry with strong marketing plans taking many businesses to the next level. Dru is a also a husband, and father who balances being a dad of twins with sleepless nights and big business goals.


  • How to launch a new product into the marketplace.
  • The keys to working with endorsees and influencers.
  • Is print media dead? How to take a fresh approach to print.
  • How to create a strategic plan for your business.
  • Why fatherhood is the most important role you can have.
  • Why it is so critical to have a mentor, and how to find one.

05:00 – How Dru got started.
10:30 – Strategic marketing & Dru’s clients
18:00 – The importance of customer service.
23:00 – It’s not the print ad that sells, it’s the package deal.
27:35 – How to create a strategic plan.
34:00 – Maximizing your marketing budget and content strategy.
42:20 – Tips for finding influencers & endorsees
49:00 – Finding a mentor and putting family first.
58:50 – How Dru wants to be remembered.

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Original Air Date: March 20, 2018
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