APPLE PODCAST | SPOTIFY | YOUTUBE
If you could distill thousands of conversations with small business owners into one piece of advice, what would it be? After countless discussions, here’s the secret to making your business work, no matter what you sell. It’s straightforward yet powerful.
Business is Really This Simple
1. Know Your Customer Intimately
Who are they? What’s their name? What’s their customer persona? Dive deep into understanding every detail about them:
- What do they drink?
- What do they wear?
- How old are they?
- What do they do for work?
- What are their fears and frustrations?
You might have more than one customer type, but targeting everyone means reaching no one. Define your customer clearly.
2. Identify the Problem You Solve
What problem do you solve for your customer? Understand how you make their life better, even just a little bit. This could be by making their day brighter, their tasks easier, or solving specific issues they face.
3. Communicate Your Solution Through Quality Content
If you know your customer and the problem you solve, your content should clearly convey this. Quality photography and thoughtful presentation are crucial, especially online. A half-hearted approach won’t drive traffic. Instead, focus on:
- Professional and appealing product photos.
- Storytelling through visuals.
- Showing behind-the-scenes and real moments to build connection.
4. Build a Community
Tie everything together by building relationships and showing up consistently. Customers might come for the product, but they stay for you. Here’s how to build a community:
- Share the good, the bad, and the real.
- Be transparent and engaging.
- Let customers see the person behind the brand.
People prefer doing business with people, not faceless companies. Share your mission, vision, values, and even the salad you’re eating for dinner! When people feel seen and understood, they become part of a community. This loyalty means you can sell anything, from toothpaste to beauty products.
Let’s Connect #AskAshley
- Have a question or guest recommendation? Let us know your feedback directly here!
- Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Must Have Resources
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- 2024 Trade Show Calendar
- Boutique Hub Black
- Hubventory.com
Recent Posts:
- The Power of Persistence: Navigating Failure and Finding Your Niche
What happens when your business fails, and you lose everything? Kelly Shiley, CEO of Mary Square, joins the show to share her raw and inspiring journey from launching her business in the kitchen with a baby by her side to losing her home after a business deal fell through. Learn how she bounced back from early failures, the importance of believing in yourself, and how to persist when everything seems to be falling apart. Kelly shares insights on finding traction, understanding market gaps, and why failure is often the first step to success. - Retail Signage Tips That Will Boost Sales
One of the most obvious, yet most commonly missed mistakes retailers face is losing out on sales because of improper signage. Let’s go over retail signage tips that will boost your sales! - Holiday Merchandising Must-Haves for Small Business OwnersSeasonal merchandising during the holidays can make a significant difference in your business’s success. It’s not just about offering the right products; it’s also about creating a festive and inviting atmosphere that draws customers in and encourages them to make purchases. In this blog, we’ll explore some holiday merchandising essentials for small business owners, along with tips on why they are essential for your success.
