APPLE PODCAST | SPOTIFY | YOUTUBE
If you could distill thousands of conversations with small business owners into one piece of advice, what would it be? After countless discussions, here’s the secret to making your business work, no matter what you sell. It’s straightforward yet powerful.
Business is Really This Simple
1. Know Your Customer Intimately
Who are they? What’s their name? What’s their customer persona? Dive deep into understanding every detail about them:
- What do they drink?
- What do they wear?
- How old are they?
- What do they do for work?
- What are their fears and frustrations?
You might have more than one customer type, but targeting everyone means reaching no one. Define your customer clearly.
2. Identify the Problem You Solve
What problem do you solve for your customer? Understand how you make their life better, even just a little bit. This could be by making their day brighter, their tasks easier, or solving specific issues they face.
3. Communicate Your Solution Through Quality Content
If you know your customer and the problem you solve, your content should clearly convey this. Quality photography and thoughtful presentation are crucial, especially online. A half-hearted approach won’t drive traffic. Instead, focus on:
- Professional and appealing product photos.
- Storytelling through visuals.
- Showing behind-the-scenes and real moments to build connection.
4. Build a Community
Tie everything together by building relationships and showing up consistently. Customers might come for the product, but they stay for you. Here’s how to build a community:
- Share the good, the bad, and the real.
- Be transparent and engaging.
- Let customers see the person behind the brand.
People prefer doing business with people, not faceless companies. Share your mission, vision, values, and even the salad you’re eating for dinner! When people feel seen and understood, they become part of a community. This loyalty means you can sell anything, from toothpaste to beauty products.
Let’s Connect #AskAshley
- Have a question or guest recommendation? Let us know your feedback directly here!
- Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Must Have Resources
- The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube
- Boutique Summit 2024
- Small Business Marketing Handbook
- Small Business Hiring Handbook
- Brand Owner Basics Masterclass
- Tradeshow Marketing Handbook
- 2024 Trade Show Calendar
- Boutique Hub Black
- Hubventory.com
Recent Posts:
- Retail with Soul: The Business of Crystals, Wellness, and Events
What does it take to turn a small astrology bookstore into a thriving retail destination? Joining the show today is Denise Welling, owner of Body Mind & Soul in Houston, who shares how she did just that. Offering insights on adapting to market trends and evolving consumer interests, Denise discusses how cultural shifts have influenced retail success and how she has created a holistic customer experience that fosters community engagement and long-term business growth. - What to Wear: The Boutique Summit 2025
Can you believe we’re only a couple months away from the Boutique Summit?! If you’re anything like us, you’re already making lists of what you’ll need to bring, including what to wear. - 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)The following content is a sponsored blog post by CommentSold. Live selling is one of the most powerful ways to connect with your audience, build community, and drive real-time revenue. But if you’ve ever felt a pang of panic at the thought of going live… you’re not alone. Whether it’s the fear of being on… Read more: 7 Common Live Selling Fears (and How to Overcome Them Like a Pro)
