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Fourth Quarter Planning and Our Fourth Annual Pink Friday

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New

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Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe

Are you curious about what it takes to build a “mega boutique”? In today’s episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie’s brand is a shining example of the term “mega boutique,” a concept that’s been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years. Listen as

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Navigating Change with Grace with Lindsay Heyneman, Lettie Boutique

Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners. Listen in as Lindsay

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Building a Size-Inclusive Boutique with Jessica Throneburg of Little Details Boutique

Get ready for an important conversation that no apparel boutique owner who carries extended and plus sizes will want to miss. Our guest today is Jessica Throneburg, the founder and COO of Little Details Boutique. Not only is she a long-time friend of mine, but she’s also a valued member of The Boutique Hub community and has been in business for more than a decade! She joins the show today

Read More »

Fourth Quarter Planning and Our Fourth Annual Pink Friday

This week I want to talk not only about fourth quarter goals and planning but also our fourth annual Pink Friday! Pink Friday is a day in November to celebrate small businesses — what it means to be a small business owner, shopping small first, and community over competition. Since founding Pink Friday, we’ve seen small businesses around the world recognize this special day. Last year 38 boutiques in New

Read More »

Mastering The Mega Boutique with Leslie Hall, The ZigZag Stripe

Are you curious about what it takes to build a “mega boutique”? In today’s episode, I’m excited to bring you a conversation with Leslie Hall, the founder of The ZigZag Stripe. Leslie’s brand is a shining example of the term “mega boutique,” a concept that’s been buzzing in our industry for some time, and this is one business story that I have loved to watch over the years. Listen as

Read More »

Navigating Change with Grace with Lindsay Heyneman, Lettie Boutique

Are you ready to learn from a boutique owner who has navigated the evolution of her business with grace and tenacity? Today, I’m thrilled to introduce you to Lindsay Heyneman, the founder and owner of Lettie Boutique. As part of our 10-year anniversary series, Lindsay brings her wealth of experience and genuine positivity to the podcast, offering amazing insights for both new and seasoned boutique owners. Listen in as Lindsay

Read More »

Building a Size-Inclusive Boutique with Jessica Throneburg of Little Details Boutique

Get ready for an important conversation that no apparel boutique owner who carries extended and plus sizes will want to miss. Our guest today is Jessica Throneburg, the founder and COO of Little Details Boutique. Not only is she a long-time friend of mine, but she’s also a valued member of The Boutique Hub community and has been in business for more than a decade! She joins the show today

Read More »

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Most Popular Stories

Master Your 2024 Marketing Plan: A Guide for Small Business Owners

As we approach the dawn of a new year, savvy small business owners are already gearing up to elevate their marketing game in 2024. Crafting a robust marketing plan is pivotal to staying competitive and relevant in the ever-evolving business landscape. To help you navigate this exciting journey, we’ve put together a comprehensive guide with valuable tips and insights. Plus, we’ll introduce you to two indispensable tools: the Small Business Marketing Handbook and the 2024 Boutique Boss Planner, designed to be your partners in success throughout the coming year.

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Developing an Organic Content Strategy for Boutiques

If you own and operate a boutique business, we’re betting that you’re extremely busy. Chances are, the last thing on your mind is when to develop a sustainable, repeatable organic content strategy for your store.

Here’s the thing: Creating reusable marketing content for your brand is easier than you think, and below we’ll tackle some easy first steps to get you started.

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