Today Elizabeth Presher, Founder of Grit and Grace Digital Marketing, joins us for Creating a Customer Loyalty Program. Beth was a former boutique owner and then evolved into the owner of a digital marketing company. She’s here to share all her knowledge on how you can create a customer loyalty program that actually works! She also goes over Facebook messenger automation, retention strategy, and the common mistakes boutique owners make when starting their loyalty programs. Tune in to get all the details!
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MAIN POINTS:
- Retention is so important. Focus on keeping your current customers!
- Look for ways to nurture your relationship with customers. What can you do to keep them coming back?
- Automation messages are a must. They can still have that personal touch. Keyword tagging can make this possible!
FAVORITE QUOTES:
“It’s much more expensive to get new customers then it is to keep your current customers.” -Elizabeth
“If we can increase our retention rate by just 5% we can increase our bottom line anywhere up to 95%.” -Elizabeth
“In a study, 95% of loyalty program members want to engage with their brand’s programs through new and emerging technologies.” -Elizabeth
Where to follow and find Elizabeth:
Find her website here: https://gritandgraceco.com/
Follow her on Instagram: @gritandgracedm
Grit and Grace Digital Marketing is offering 2 months free SMS up to 6,000 text messages, value is $114, when they join our loyalty program. Click here to sign up!
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Original Air Date: June 2nd , 2020
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In business, if there is one big mistake that we all can make it’s putting all of our eggs in one basket. As a brick and mortar boutique owner, counting only on foot traffic for sales is the same.