Want to grow your business? join Our signature small group coaching program, Retail Bootcamp! Enrollment is now open.

Not a member?

Dig In and Do The Hard Thing with Anais Almazan, Pretty & Pink Boutique

No one knows the meaning of hard work and perseverance better than my guest today, Anais Almazan, the founder and owner of Pretty & Pink Boutique. I want to encourage you all to listen to this episode because her story is truly inspiring! I may even shed a tear or two during this one. 

Anais fell in love with retail while working at the local Dollar General in Eldorado, Texas. She had little capital and no idea how to start a business, but she was determined to make her dream of owning a fashion boutique a reality and that meant she had to put in the work and figure it out. Today she has a 4,000-square-foot storefront in San Angelo, a full staff and a booming ecommerce business. 

Anais talks about overcoming adversity, the mindset it takes to make a business work, building an authentic community and some of the tools and strategies she implements day-to-day. She also discusses the adversity she’s faced along the way as a Mexican-American who speaks English as a second language and how she serves the Hispanic community (as well as offers advice for how other boutique owners can too!)

Resources Featured In This Episode:

>>Dig In and Do The Hard Thing – LISTEN NOW ON iTunes <<
>>Dig In and Do The Hard Thing – LISTEN NOW ON Spotify <<

See the Full Boutique Chat Podcast Website here

Watch it on YouTube:

What You’ll Learn About in Dig In and Do The Hard Thing with Anais Almazan

  • The mind set needed to build a successful business
  • Struggles and triumphs for first time boutique owners
  • Building an authentic community
  • Adapting to the changes in social media and marketing trends
  • How to be more inclusive to Spanish speakers in your community

Join the Hub for more training, information, and connections.

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!

Original Air Date: November 28, 2023
Do you love the details of Dig In and Do The Hard Thing? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.

Recent Posts:

  • The Six Layers of Retail You Need to Focus On in 2024
    In the ever-evolving landscape of retail, navigating the complexities of the market requires a strategic approach. We’ve done a ton of research, and have discovered there are six layers of retail that businesses must delve into to form the foundation of a successful and sustainable retail enterprise. We dig into each layer on a molecular level in Retail Bootcamp.
  • Six Words & Phrases to Rethink Using
    Today’s Five Minute Friday episode is a bit more personal because I truly believe that business success is deeply intertwined with our mental game. How we show up every day, tackle our to-do lists, and feel about ourselves at the end of the day plays a crucial role in our performance. I want to share six words and phrases that I believe you should rethink or update in your daily vocabulary. These insights have helped me immensely, and I hope they can help you too.
  • How to Merchandise a Profitable Table Display
    JR Visual has compiled a list of effective merchandising tips to keep in mind when merchandising a table in your brick-and-mortar stores. Let’s get into it!


Never grow alone. Join the community that gets it.

Skip to content