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Ever wondered how to source the best products for your store, whether online or brick-and-mortar? In this episode, we dive into the world of trade shows and online marketplaces with Stephanie Beringhele, VIP Buyer Relations Director at ASD Market. Stephanie talks about what ASD Market is and why it’s a must-know for every seller. You’ll learn about the unique “neighborhoods” within the market and how to navigate them to find the best deals.

Discover Affordable Products at ASD Market Week

What is ASD Market Week?

ASD Market Week is one of the largest and most diverse trade shows in the retail industry. It’s the perfect destination for boutique owners looking to find unique, affordable products to stock their shelves.

“We’re the hidden gem and we don’t want to be hidden anymore because times are tough, and we think that we can help support a lot of boutique owners in making money. ASD Market Week is an affordable shopping destination with everything under the sun. We have nine neighborhoods, each specializing in specific product categories. It’s an inclusive space for you to come on board, bring friends, do some shopping, get some deals, and make money for your store.”

Explore the Nine Neighborhoods of ASD Market Week

ASD Market Week is organized into nine distinct neighborhoods, each offering a unique array of products:

1. Central Hall – Fashion and Beauty: Discover a booming makeup and beauty section with everything from eyeshadows and blush to perfumes from Dubai. You’ll also find casual apparel like kimonos and resort wear, plus a wide range of accessories.
2. Sourcing – SourceTique: Source products from China, South Korea, Turkey, and more with smaller order requirements. Perfect for trying out new items without large commitments.
3. South Hall – General Merchandise: A treasure trove of diverse products including pocket knives, gift wrapping supplies, and sweet cards. Vendors are increasingly catering to small and midsize retailers, making this a valuable area to explore.
4. Upper Level – Gift and Toy: Ideal for finding unique gift items and toys to diversify your product offerings.
5. Alternative Lifestyle: Focused on CBD products, lotions, potions, and pet supplies.

The Value of Off-Price Shopping

One of the key advantages of ASD Market Week is the opportunity to find off-price items that can significantly boost your margins, especially as you prepare for the holiday season.

Moving into the holiday season, there’s such an opportunity to find off-price items, markdowns, and closeouts that you can negotiate for a great deal. These can become your holiday bundles and gift sets, offering significant margin builders.

Shopping Strategies for Success

Successful boutique owners often start their ASD journey feeling overwhelmed, but they quickly realize the value of the unique products available. Here’s how you can maximize your experience:

• Walk and Explore: Take your time to walk around and discover new items. Your creativity will kick in, and you’ll see how different products can fit into your store.
• Negotiate Deals: Don’t hesitate to negotiate with vendors to get the best deals.
• Bring Friends: Having someone to bounce ideas off can be incredibly helpful.

Upcoming ASD Market Week

The next ASD Market Week is just around the corner, taking place from August 4th to 7th in Las Vegas. It’s the perfect season to combine business with pleasure—shop during the day and hit the pool in the evening.

In This Episode

• ASD Market Week
• ASD Market Week LinkedIn
• ASD Market Week YouTube
• Stephanie Beringhele: Instagram | LinkedIn

Let’s Connect #AskAshley

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Must Have Resources

• The Boutique Hub:  Website | Facebook | Instagram | Pinterest | TikTok | YouTube
• Boutique Summit 2024
• Small Business Marketing Handbook
• Small Business Hiring Handbook 
• Brand Owner Basics Masterclass
• Tradeshow Marketing Handbook
• 2024 Trade Show Calendar
• Boutique Hub Black
• Hubventory.com

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