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Boutique Owner Myths Debunked

Episode #217: Today our host Ashley Alderson, Founder of The Boutique Hub and Sara Burks, Director of Partnerships and Education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it’s always good to go back to the playbook. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

Boutique Owner


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  1. Know your numbers! Being educated on your numbers transfers from the behind the scenes pricing of the product all the way to how you are marketing it. 
  2. Asking yourself WHY? If a product isn’t moving, look further then just “No one liked it.”
  3. Communication is key to your business, take to your employees and more importantly listen.

“People want to do business with people, so how are you going to stand out.” – Ashley
“It comes down to making a productivity choice, this is what I’m going to work on as CEO and this is what I’m going to outsource.”- Ashley 
“It comes back down to us as employers, that we need to open that line of communication and we need to listen.” – Sara 

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Original Air Date: June 25, 2019
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