Episode #217: Boutique Owner Myths Debunked with Ashley Alderson and Sara Burks

Today our host Ashley Alderson, Founder of The Boutique Hub and Sara Burks, Director of Partnerships and Education at The Boutique Hub, go over Boutique Owner Myths Debunked. No matter where you are at in your business journey, it’s always good to go back to the playbook. Sara and Ashley cover loads of useful info, such as the importance of knowing your numbers, moving inventory, and so much more!

RESOURCES MENTIONED: 
RETAIL BOOTCAMP: 
https://www.theboutiqueuniversity.com/retailbootcamp

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MAIN POINTS:

  1. Know your numbers! Being educated on your numbers transfers from the behind the scenes pricing of the product all the way to how you are marketing it. 
  2. Asking yourself WHY? If a product isn’t moving, look further then just “No one liked it.”
  3. Communication is key to your business, take to your employees and more importantly listen.
FAVORITE QUOTES:

“People want to do business with people, so how are you going to stand out.” – Ashley
“It comes down to making a productivity choice, this is what I’m going to work on as CEO and this is what I’m going to outsource.”- Ashley 
“It comes back down to us as employers, that we need to open that line of communication and we need to listen.” – Sara 

FOR MORE ON THE BOUTIQUE HUB & BOUTIQUE CHAT
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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @Boutiquehubbusinessto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: June 25, 2019
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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our intern here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for graphic design.