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Episode #223

How To Price Boutique Products

7 Ways to Get More Bang for Your Buck When it Comes How To Price Boutique Products.

Episode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique Hub

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products.  Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

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  1. Your business is different than everyone else’s. So treat your pricing like it.
  2. Don’t just mark an item down to nothing if it didn’t sell. Create a system to find WHY it didn’t sell and how to properly market it.
  3. Look for the brands that want to create a long-lasting relationship with YOU.

“Your business is your business. And gotta sell the item for what You gotta sell the item for that will allow your business to succeed. “

“Cheaper is NOT better. Boutiques were not created to be the bargain bin.”

“Ideal price is where the pleasure of the perceived increase value of a product outweighs the pain of letting that money go out of your pocket.”

“Allow the customer to decide what they can and cannot afford. Don’t try to decide that for them.”

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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehubto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: August 20, 2019
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