Episode #223

Episode #223: 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products with Ashley Alderson, founder of The Boutique Hub

Ashley does a solo episode today on 7 Ways to Get More Bang for Your Buck When it Comes to Pricing Your Products.  Whether you’re an experienced boutique owner or just a beginner, this episode may have you rethink your old pricing ways. Ashley goes over some important topics such as turn rates, how to rethink markdowns, and why your pricing is unique to your business. We want you to be able to capitalize on all the hard work and effort you’ve been putting into your business, that is why the strategy behind your pricing is so important!

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MAIN POINTS:


  1. Your business is different than everyone else’s. So treat your pricing like it.
  2. Don’t just mark an item down to nothing if it didn’t sell. Create a system to find WHY it didn’t sell and how to properly market it.
  3. Look for the brands that want to create a long-lasting relationship with YOU.
FAVORITE QUOTES:

“Your business is your business. And gotta sell the item for what You gotta sell the item for that will allow your business to succeed. “

“Cheaper is NOT better. Boutiques were not created to be the bargain bin.”

“Ideal price is where the pleasure of the perceived increase value of a product outweighs the pain of letting that money go out of your pocket.”

“Allow the customer to decide what they can and cannot afford. Don’t try to decide that for them.”


FOR MORE ON THE BOUTIQUE HUB & BOUTIQUE CHAT
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join

Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @Boutiquehubbusinessto suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: August 20, 2019
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Meredith Pomietlo
Meredith Pomietlo
[email protected]

Meredith is our Trend & Podcast Editor here at The Hub and enjoys anything involving photography, art, and design! She also has a love for fashion, especially the boho-vintage vibe. She is currently going to school for Retail.