Who doesn’t love a great story about starting from humble beginnings and growing to enormous success? Natalie Mills, aka the Queen of Bling, joins me today to talk about her journey from working for a modest salary in South Africa to moving to the United States and growing an international celebrity brand—all while overcoming some adversity along the way.
Listen in as we dive deep into Natalie’s journey to the massive success she has now, how she scaled her business into hundreds of boutiques, and how she leveraged the power of working with celebrities and influencers to grow her brand recognition. We also discuss how her faith has impacted her business along the way and why it is so important to keep healthy habits when it comes to your mind, body, and spirit.
>>From Humble Beginnings to an International Celebrity Brand– LISTEN NOW ON iTunes <<
>>From Humble Beginnings to an International Celebrity Brand – LISTEN NOW ON Spotify <<
See the Full Boutique Chat Podcast Website here
Watch the interview on YouTube:
What You’ll Learn From Humble Beginnings to an International Celebrity Brand
- What motivated Natalie to move to the States and pursue a design career.
- Natalie’s tips for gaining traction as a brand.
- The pitfalls of influencer collaborations.
- How Natalie has built her ambassador program.
- How she has mastered the art of the follow-up.
- How she has leveraged her name recognition to build relationships with wholesalers.
- How to ride the highs and lows of business.
- The importance of healthy mind, body, and soul habits.
- How Natalie weaves her faith into her business.

Resources Featured In This Episode:
Favorite Quotes from Natalie Mills
“You have to decide what you want to do with your life.” – Natalie Mills [3:30]
“We all have this burning desire, but do you have what it takes and are you prepared to take the hard knocks that will get you there?” – Natalie Mills [5:40]
“If you think this is going to be easy, you have already failed.” – Natalie Mills [6:00]
“The best ambassadors you have are your customers.” – Natalie Mills [12:20]
Join the Hub for more training, information, and connections.
www.theboutiquehub.com/join
Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!
Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on iTunes Apple Podcasts here!
Original Air Date: August 2nd, 2022
Do you love the details of From Humble Beginnings to an International Celebrity Brand? Let us know what you think about our show and help spread the word about the #BoutiqueChat Podcast.
Recent Posts:
- How to Increase Traffic to Your Brick-and-Mortar BoutiqueIn an era where online shopping is booming, attracting customers to your brick-and-mortar boutique is more important than ever. The good news? With the right strategies, you can turn foot traffic into a steady stream of loyal customers who love shopping in person. Let’s dive into proven ways to boost traffic and sales in your store!
- The Boutique Hub at the March Dallas MarketThe time has come for the March 2025 Dallas Market and the Hub team couldn’t be more excited! We know how busy market days can be so we wanted to make sure you guys are filled in on our schedule so you can come and stop by!
- Mastering Your Schedule: Timeblocking Tips for Business OwnersAs a small business owner, your to-do list is never-ending. From managing inventory to marketing your brand, juggling all the moving parts can feel overwhelming. But what if you could take control of your time and set yourself up for a productive, stress-free 2025? Enter timeblocking—a powerful strategy to help you work smarter, not harder.