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From Online to Brick and Mortar During a Pandemic

From Online to Brick and Mortar During a Pandemic

Tessa Blakney is the founder of Silk N Honey, a boutique that started online and grew into a brick and mortar store in Downtown Memphis, opening in the midst of the pandemic. Despite the challenges she faced, Tessa has done a tremendous job of growing her business and she joins me today to share some of what she has learned along the way.

We’re diving into so much in this episode, including how she overcame her fear of putting herself out there to promote her business, where she is focusing her energy for social media, and some of the lessons she learned while merging the retail art and the retail science together. If you’re new in the business and are looking to get traction on your marketing and finances (and be inspired along the way), this is an episode you won’t want to miss!

>> From Online to Brick and Mortar During a Pandemic – LISTEN NOW ON iTunes <<
>> From Online to Brick and Mortar During a Pandemic – LISTEN NOW ON Spotify <<
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Watch the interview on YouTube:

What You’ll Learn In From Online to Brick and Mortar During a Pandemic:

  • How Tessa got started in the business.
  • What was most surprising to Tessa operating her own business.
  • The main channels she is growing her business through.
  • Where she sees the most engagement on social media. 
  • What she plans to focus on this year for social media.
  • The lessons Tessa has learned when merging the retail art and the retail science.
  • Why she uses the Profit First method for her financials.
  • The importance of having good people around you.

Favorite Quotes

“Our goal this year is to dive into TikTok more because it’s crazy how one video can make your business go viral and take it to the next level.” – Tessa [8:10]

“You can’t grow and get to the next level all by yourself.” – Tessa [11:15]

“Chase your dreams and don’t settle.” – Tessa [18:50]


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Use the hashtag #AskAshley on Instagram, or tag her at @ajalderson or @theboutiquehub to suggest topics for the podcast and let us know what you thought about this episode!

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Original Air Date: February 15th, 2022
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