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What are you doing to make your customers’ lives easier? This is an important question any time of year, but especially during the holiday season—aka customer acquisition season. Everybody is buying during this time, so listen in to hear a quick, simple tip that will make it as easy and convenient as possible for people to buy from you.
Holiday Retail Tip: Make It Easy
Why Convenience is Key in Customer Acquisition Season
The holiday season is peak time for customer acquisition — everyone’s in buying mode, and nearly everyone is a potential customer. But here’s the catch: they’re busy. People are juggling work, family, and last-minute shopping, often scrambling to find gifts with little time to browse. This is where retailers can step in and make a lasting impression by making things as convenient as possible.
An Example of Convenience in Action
Ashley shares a story from her days working in economic development in North Dakota. A local flower shop owner would email all the business owners in town during “social media holidays” like Administrative Professionals Day, offering a range of pre-set flower bundle options — $25, $50, or $75. All a customer had to do was reply to the email, and the flowers would be delivered. This effortless experience made the decision easy for her customers, and it’s a great model for retailers to adopt.
Offer Pre-Bundled Gift Options
Shoppers love a quick, hassle-free solution, especially during the holidays. Consider offering pre-bundled gift options for common gifting categories. Here are some ideas:
- Teacher Gift Bundles
- Gifts for Mom, Dad, and Friends
- Bundles by Price Points: Under $25, $50, $100
Promote these bundles on your social media and in email marketing. Let customers know that all they need to do is click, order, and go. Bundling these gifts also makes it easier for last-minute shoppers to find something thoughtful without extra effort.
Set Up a Stocking Stuffer Bar
A stocking stuffer bar is a fantastic addition to your store during the holidays. Offer different options, such as:
- Pre-packaged Stocking Stuffers: Create $50 or $100 stocking packages.
- DIY Stocking Stuffer Station: Let customers pick their items for a custom stocking.
Consider including a free stocking with a stocking stuffer purchase to add extra value. This “grab and go” concept is perfect for busy shoppers looking for quick, ready-made solutions.
Keep It Easy at Events and Pop-Ups
If you’re hosting holiday events or vendor pop-ups, apply the same principle. Create ready-made bundles, offer festive gift wrap, and make sure shoppers know that their convenience is a priority. Use cellophane wrapping or branded bags for easy grab-and-go gifting.
Why Simplicity Converts to Sales
Holiday convenience isn’t just about selling gifts; it’s a powerful customer acquisition strategy. Even if a customer makes a small purchase today, they’re more likely to return in the future if you’ve created a seamless experience. Once you’ve earned a new customer, you have all of next year to continue engaging them and turning them into repeat buyers.
In Summary
During the holiday rush, remember that every shopper is busy, and the easier you make it for them, the more likely they are to buy. Here’s a quick recap:
- Create and promote pre-bundled gift options.
- Set up a stocking stuffer bar for easy, customizable gifting.
- Make convenience a priority at holiday events and pop-ups.
- Remember: holiday sales are also about future customer retention.
By focusing on convenience, you’re not just making this season easier for your customers—you’re setting your business up for continued success. Stay tuned for more holiday tips that can help make this season your most profitable one yet!
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