Video has become a non-negotiable tool for businesses and individuals to reach an audience nowadays. Small businesses can drive online and in-store traffic by simply leveraging a good video strategy. Now, I know that a video strategy for your business can seem intimidating, but we’re here to give you clear content ideas to take the stress out of video for your business. Here are five effective ways to drive traffic to your small business with video.

Teach Your Followers Something

One of the most effective ways to attract traffic to your website is by providing valuable content that addresses your audience’s needs. How-to videos are incredibly popular because they offer practical solutions to common problems or challenges. As a small business owner, you can create how-to videos that demonstrate the use of your products or services, share tips and tricks relevant to your industry, or offer tutorials on related topics.

For instance, if you own an apparel boutique, you could create videos showcasing styling tips and tricks with various items from your boutique. Not only do these videos provide value to your audience, but they also establish your expertise in your field, building trust and credibility with potential customers.

Optimize for Search Engines

Just like written content, videos can be optimized for search engines to improve their visibility and reach. When creating video content, be sure to include relevant keywords in your titles, descriptions, and tags to increase the likelihood of appearing in search results.

Additionally, consider creating video content around topics that are trending or highly searched within your niche. By staying up-to-date with industry trends and incorporating popular keywords into your videos, you can attract more viewers and drive traffic to your website.

Maximize your Reach by Sharing on All Platforms

If you are taking the time to create and edit videos for your business, you better share it on every platform possible! Whether it’s short clips on TikTok, engaging stories on Instagram, videos on Pinterest, or longer videos on YouTube, sharing your content on every social media platform can help increase visibility and drive traffic back to your website.

To maximize the impact of your video content on social media, consider experimenting with different formats and caption copy on different platforms to see which one resonates best with your target audience.


Collaborating with micro-influencers or industry experts in your local town can be a powerful way to leverage their existing audience and drive traffic to your website. Identify influencers or experts in your niche or your town who align with your brand values and reach out to them to discuss potential collaboration opportunities.

Whether it’s featuring them in your videos, having them promote your content on their channels, or co-creating video content together, collaborations can help expose your brand to new audiences and drive traffic back to your website. You know we are all about #CommunityOverCompetition here!

Utilize Calls to Action (CTAs)

No matter how engaging your video content is, it’s essential to include clear calls to action (CTAs) to guide viewers on what to do next. Whether you want them to visit your website, sign up for your newsletter, or make a purchase, CTAs prompt viewers to take action and can significantly impact your conversion rates.

Be sure to include CTAs throughout your videos, such as clickable links in the video description or prompts to visit your website at the end of the video. By making it easy for viewers to take the next step, you can effectively drive traffic and encourage engagement with your brand.

Want Even More Insider Tips to Master Video?

Our free Camera Ready guide walks you through the ins and outs of video strategy for small businesses. This guide covers what kind of videos you should be creating, how to plan your video content and how to map your traffic from video, and MORE! Click the button below and we’ll send over our free video sales guide!

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